Dynamics of Mass Communication: Media in Transition

12^th Edition

By Joseph Dominick
ISBN10: 0073526193
ISBN13: 9780073526195
Copyright: 2013

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Social media, apps and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet.

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ISBN10: 0077649753 | ISBN13: 9780077649753

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Program Details

Brief Contents

Part I The Nature and History of Mass Communication

Chapter 1 Communication: Mass and Other Forms
Chapter 2 Perspectives on Mass Communication
Chapter 3 Historical and Cultural Context

Part II Media

Chapter 4 The Internet and Social Media

Chapter 5 Newspapers
Chapter 6 Magazines
Chapter 7 Books
Chapter 8 Radio
Chapter 9 Sound Recording
Chapter 10 Motion Pictures
Chapter 11 Broadcast Television
Chapter 12 Cable, Satellite and Internet Television

Part III Specific Media Professions

Chapter 13 News Gathering and Reporting
Chapter 14 Public Relations Chapter 15 Advertising

Part IV Regulation of the Mass Media

Chapter 16 Formal Controls: Laws, Rules, Regulations.

Chapter 17 Ethics and Other Informal Controls

Part V Impact of the Media

Chapter 18 Social Effects of Mass Communication

Glossary

Photo Credits

Index

TABLE OF CONTENTS

Brief Contents

Part I The Nature and History of Mass Communication

Chapter 1 Communication: Mass and Other Forms
Chapter 2 Perspectives on Mass Communication
Chapter 3 Historical and Cultural Context

Part II Media

Chapter 4 The Internet and Social Media

Chapter 5 Newspapers
Chapter 6 Magazines
Chapter 7 Books
Chapter 8 Radio
Chapter 9 Sound Recording
Chapter 10 Motion Pictures
Chapter 11 Broadcast Television
Chapter 12 Cable, Satellite and Internet Television

Part III Specific Media Professions

Chapter 13 News Gathering and Reporting
Chapter 14 Public Relations Chapter 15 Advertising

Part IV Regulation of the Mass Media

Chapter 16 Formal Controls: Laws, Rules, Regulations.

Chapter 17 Ethics and Other Informal Controls

Part V Impact of the Media

Chapter 18 Social Effects of Mass Communication

Glossary

Photo Credits

Index

AUTHOR BIOS

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Dynamics of Mass Communication: Media in Transition

Purchase Options

Print/eBook

Loose-Leaf Purchase

Hardcopy

Program Details

Part I The Nature and History of Mass Communication

Chapter 1 Communication: Mass and Other Forms Chapter 2 Perspectives on Mass Communication Chapter 3 Historical and Cultural Context

Part II Media

Chapter 4 The Internet and Social Media

Chapter 5 Newspapers Chapter 6 Magazines Chapter 7 Books Chapter 8 Radio Chapter 9 Sound Recording Chapter 10 Motion Pictures Chapter 11 Broadcast Television Chapter 12 Cable, Satellite and Internet Television

Part III Specific Media Professions

Chapter 13 News Gathering and Reporting Chapter 14 Public Relations Chapter 15 Advertising

Part IV Regulation of the Mass Media

Chapter 16 Formal Controls: Laws, Rules, Regulations. Chapter 17 Ethics and Other Informal Controls

Part V Impact of the Media

Chapter 18 Social Effects of Mass Communication

Glossary

Photo Credits

Index

TABLE OF CONTENTS