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The Zero Transaction Cost Entrepreneur: Powerful Techniques to Reduce Friction and Scale Your Business

ISBN10: 1265399913 | ISBN13: 9781265399917

The Zero Transaction Cost Entrepreneur: Powerful Techniques to Reduce Friction and Scale Your Business
ISBN10: 1265399913
ISBN13: 9781265399917
By Dermot Berkery

Step 1 . Download Adobe Digital Editions to your PC or Mac desktop/laptop.

Step 2. Register and authorize your Adobe ID (optional). To access your eBook on multiple devices, first create an Adobe ID at account.adobe.com. Then, open Adobe Digital Editions, go to the Help menu, and select "Authorize Computer" to link your Adobe ID.

Step 3. Open Your eBook. Use Adobe Digital Editions to open the file. If the eBook doesn’t open, contact customer service for assistance.

Harness the power of “zero transaction costs” to ensure long-term success in every new business proposition For many business professionals, the daily "to-do" list is hard enough to stay on top of, let alone coming up with the "big ideas" necessary to take their company—or a whole economy—to the next level. But if coming up with those ideas—or finding start-ups that do—is your job, then The Zero Transaction Cost Entrepreneur is an absolute must-read for you. With more than 20 years of experience and an extraordinary record of success stories to his credit, venture capitalist Dermot Berkery has seen thousands of business plans, and in these pages he shares the key ingredient these successes stories have in common: Smart transaction cost economics. Simply put, these businesses lower or eliminate transaction costs for their customers. Here's just one of the real-world examples you'll find within: Blockbuster Video scored big by making movies easily available to rent; that's a reduction in a transactional cost. Netflix then removed another transaction cost—a trip to the store—sending DVDs through the mail. They tackled other transaction costs – limited choice and wasted time – by moving to streaming. Finding (and loosening) these transaction cost creates extraordinary opportunities in every field and industry, for entrepreneurs and venture capitalists to corporate strategists and R&D heads. In these pages, you'll discover how transaction cost economics can work for you, in chapters that include: Why Do Other People Come Up with All the Brilliant Ideas? The 8 Major Categories of Transaction Costs Makers of Products Need to Transform them into Services Why Are Transaction Costs Falling Rapidly Right Now? The Trifecta of Accelerators: Idle Assets, the IoT, and Marginal Cost Pricing

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