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ISBN10: 125983588X | ISBN13: 9781259835889
ISBN10: 125983588X
ISBN13: 9781259835889
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Now in paperback—the Wall Street Journal bestseller that reveals the secrets behind Steve Job’s legendary presentations, with a new introduction about his legacy. Celebrating the inspiring life and vision of Apple’s game-changing CEO, The Presentation Secrets of Steve Jobs has become the essential go-to guide for top-level executives, middle managers, organizational speakers, startup entrepreneurs, and pretty much anyone who needs to engage, persuade, and captivate an audience. This is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that anyone can master. You’ll learn how to take charge of a room, create an inspiring brand story, deliver unforgettable moments—and do it powerfully, effortlessly, and effectively.
Acknowledgments v
Preface vii
Introduction: How to Be Insanely Great in Front of Any Audience xi
Act 1: Create The Story 1
Scene1: Plan in Analog 3
Scene 2: Answer the One Question That Matters Most 15
Scene 3: Develop a Messianic Sense of Purpose 27
Scene 4: Create Twitter-Like Headlines 39
Scene 5: Draw a Road Map 49
Scene 6: Introduce the Antagonist 63
Scene 7: Reveal the Conquering Hero 75
Intermission 1: Obey the Ten-Minute Rule 83
Act 2: Deliver the Experience 85
Scene 8: Channel Their Inner Zen 87
Scene 9: Dress Up Your Numbers 105
Scene 10: Use "Amazingly Zippy" Words 113
Scene 11: Share the Stage 127
Scene 12: Stage Your Presentation with Props 137
Scene 13: Reveal a "Holy Shit" Moment 151
Intermission 2: Schiller Learns from the Best 161
Act 3: Refine and Rehearse 165
Scene 14: Master Stage Presence 167
Scene 15: Make it Look Effortless 179
Scene 16: Wear the Appropriate Costume 195
Scene 17: Toss the Script 199
Scene 18: Have Fun 207
Encore: One More Thing 215
Postscript: Steve Jobs by the Book 219
Notes 235
Index 247
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