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ISBN10: 0071738266 | ISBN13: 9780071738262

The McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition, 2nd Edition

ISBN10: 0071738266
ISBN13: 9780071738262
By Kenneth W. Davis

© 2010 Published February 25, 2010

ISBN10: 0071738266 | ISBN13: 9780071738262

More information about this Print book can be found in the page section below.

$25.00
ISBN10: 0071738266 | ISBN13: 9780071738262

More information about this Print book can be found in the page section below.

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Supercharge your writing skills . . . by the end of the week!

In the workplace, your writing speaks volumes about you. Whether you’re craftinga three-line message or a 300-page report, you need to write in a polished, professionalway—regardless of your position or profession.

The McGraw-Hill 36-Hour Course in Business Writing andCommunication puts you on the fast track to becoming astrong, persuasive business writer. Complete with exercises,self-tests, and an online final exam, this multifaceted businesswriting “course” teaches you how to:
  • SEIZE READERS’ INTEREST INSTANTLY
  • ELIMINATE NONSPECIFIC WORDS AND PHRASES
  • MANAGE CROSS-CULTURAL WRITING
  • CRAFT COMPELLING ONLINE COPY
  • CREATE POWERFUL PRESENTATIONS

Present yourself at the top of your game in every e-mail, memo, report, andpresentation with The McGraw-Hill 36-Hour Course in Business Writing andCommunication!

Introduction; Chapter 1. Find the "We": Manage Your Relationship with Your Reader; Chapter 2. Make Holes, Not Drills: Manage with Purpose; Chapter 3. Get Your Stuff Together: Manage Your Information; Chapter 4. Get Your Ducks in a Row: Manage Your Structure; Chapter 5. Do It Wrong the First Time: Manage Your Drafting; Chapter 6. Take a Break and Change Hats: Manage Your Internal Writer and Editor; Chapter 7. Signal Your Turns: Manage Your Paragraphs; Chapter 8. Say What You Mean: Manage Your Subjects and Verbs; Chapter 9. Pay Per Word: Manage Your Sentence Economy; Chapter 10. Translate Into English: Manage Your Word Choices; Chapter 11. Finish the Job: Manage Your Spelling, Punctuation, and MechanicsChapter 12. Evaluate Your Writing Process; Chapter 13. Writing; Chapter 14. Writing to Sell; Chapter 15/ Writing for Presentations; Chapter 16. Writing Across Cultures; AppendixesChapter Review Answers; Resources and Information; Index; Final Examination

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