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ISBN10: 0071638938 | ISBN13: 9780071638937

ISBN10: 0071638938
ISBN13: 9780071638937
By Bill Capodagli and Lynn Jackson

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Act 1: Dream – Build a Land of Original Ideas
1.Unifying Long-term Vision
2.Creative Culture Requires Creative Leadership

Act 2: Believe – Adopt a “Jam Session” Mentality
3.Power to the Creative Team
4.Team Up – Good People are better than Good Ideas
5.Never Stop Learning
6.Clear Values that Inspire Buy-In

Act 3: Dare – The Only Failure is Not Trying
7.Learning to Fail Forward Fast
8.Open Communication Channels
9.Fun Sparks Creativity

Act 4: Do – Magic Happens when People are Set Free
10.Quality – A Great Business Plan
Epilogue

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