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ISBN10: 0071494278 | ISBN13: 9780071494274
ISBN10: 0071494278
ISBN13: 9780071494274
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Your image can make a deal-or break it. That's why you need Lesley Everett, the UK's personal branding expert who has helped celebrities and business icons become fabulous. Now she helps you develop a personal brand with “drop-dead brilliant” advice on appearances, body indicators, and everything else needed to present your best self in every situation. “One of the most interesting business books I've ever read.”-Guy Browning, Management Today “An invaluable road map for anyone wishing to traverse life's higher plains.”-Nigel Robbins, President MTV Networks, Asia-Pacific “Practical steps to achieving what [you] once saw as an impossible dream. . . Brilliant!”-Trisha Goddard, host of the UKs Channel Five daily talk show
Preface: Why All the Fuss?
Introduction: What’s My Corporate Brand? What Key Business People are Saying about Image
Chapter 1: How is My Image?
Chapter 2: Your Personal Package
Chapter 3: Looking the Business: Essential Style Tips for Men
Chapter 4: Looking the Business: Savvy Style Advice for Women
Chapter 5: Casual Power
Chapter 6: Body Talk
Chapter 7: Are You Being Heard?
Chapter 8 Added Impact Presentations
Chapter 9: Selling Yourself: Interviews and MeetingsNeed support? We're here to help - Get real-world support and resources every step of the way.
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