Skip to main content

Humanities, Social Science and Language


Digital Products


Connect®
Course management and student learning tools backed by great support.

McGraw Hill GO
Greenlight learning with the new eBook+

ALEKS®
Personalize learning and assessment

ALEKS® Placement, Preparation, and Learning
Achieve accurate math placement

SIMnet
Ignite mastery of MS Office and IT skills

McGraw Hill eBook & ReadAnywhere App
Get learning that fits anytime, anywhere

Sharpen: Study App
A reliable study app for students

Virtual Labs
Flexible, realistic science simulations

AI Reader
Encourage Discovery, Boost Understanding

Services


Affordable Access
Reduce costs and increase success

Learning Management System Integration
Log in and sync up

Content Collections powered by Create®
Curate and deliver your ideal content

Custom Courseware Solutions
Teach your course your way

Education for All
Let’s build a future where every student has a chance to succeed

Business Program
Explore business learning solutions & resources

Professional Services
Collaborate to optimize outcomes

Remote Proctoring
Validate online exams even offsite

Institutional Solutions
Increase engagement, lower costs, and improve access for your students

Evergreen
Updated, relevant materials—without the hassle.

Support


General Help & Support Info
Customer Service & Tech Support contact information

Online Technical Support Center
FAQs, articles, chat, email or phone support

Support At Every Step
Instructor tools, training and resources for ALEKS, Connect & SIMnet

Instructor Sample Requests
Get step by step instructions for requesting an evaluation, exam, or desk copy

Platform System Check
System status in real time

501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

ISBN10: 0071740635 | ISBN13: 9780071740630

501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition
ISBN10: 0071740635
ISBN13: 9780071740630
By Tom Feltenstein

Step 1 . Download Adobe Digital Editions to your PC or Mac desktop/laptop.

Step 2. Register and authorize your Adobe ID (optional). To access your eBook on multiple devices, first create an Adobe ID at account.adobe.com. Then, open Adobe Digital Editions, go to the Help menu, and select "Authorize Computer" to link your Adobe ID.

Step 3. Open Your eBook. Use Adobe Digital Editions to open the file. If the eBook doesn’t open, contact customer service for assistance.

Bigger, Badder, Better! ATTACK OF THE KILLER MARKETING TACTICS! A few years back, marketing super-guru Tom Feltenstein in <401 Killer Marketing Tactics rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltensteinhas upped his game, and in <501 Killer Marketing Tactics, he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy. Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics: Planning the Battle--and Choosing the Right Tactics eMarketing, Digital Media/Social Networking Grand Opening/Reopening and Holidays Four Walls Marketing Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates Marketing Measurement No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty ofyour existing customers--and win more new customers than you can handle.

Introduction: Marketing Is A Way of Life; Chapter 1. Planning the Battle-The Basics; Chapter 2. How To Choose The Right Tactics; Chapter 3. 10 Steps Before Launching Any Promotional Tactic; Chapter 4. Must-Do Basic Tactics; Chapter 5. Marketing to Your Internal Customer; Chapter 6. Grand Opening/Reopening Tactics; Chapter 7. Four Walls Promotions; Chapter 8. Zone Merchandising Tactics; Chapter 9. Existing Customers; Chapter 10. New Customers; Chapter 11. Promotions for Charities and Churches; Chapter 12. Civic Tactics; Chapter 13. Direct Mail and Adds; Chapter 14. Staff Incentives; Chapter 15. Tactics for Retailers - Miscellaneous Tactics; Chapter 16. Cards, Coupons, Tearouts; Chapter 17. Community Tactics; Chapter 18. Students and Their Families; Chapter 19. Leisure Time Tie-Ins; Chapter 20. Service and Professional Businesses; Chapter 21. Restaurant, Food-Service, Beverage - Within Your Four Walls; Chapter 22. Gift Certificates; Chapter 23. Theme Nights; Chapter 24. Drive Thru Tactics; Chapter 25. Outrageous Ideas; Chapter 26. Nonprofit Tactics; Chapter 27. Opening Anniveraries; Chapter 28. Holiday Tactics; Chapter 29. Thanksgiving-Christmas Tactics; Chapter 30. Quick College Year Promotions; Chapter 31. E-Marketing; Chapter 32. Digital Media Tactics; Chapter 33. Social Networking Tactics; Chapter 34. Marketing Measurement Tactics

Need support?   We're here to help - Get real-world support and resources every step of the way.

Top