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New Book by Jeff Shore Will Re-Train Your Brain for Boldness

Be Bold and Win the Sale, a new book published by McGraw-Hill Professional, is a groundbreaking guide for sales professionals.

NEW YORK, Dec. 5, 2013 /PRNewswire/ -- Shore Consulting -- Be Bold and Win the Sale, a new book published by McGraw-Hill Professional, is a groundbreaking guide for sales professionals who want to overcome their dangerous addiction to comfort, break through boundaries and pursue peak performance in 2014.

Written by nationally recognized sales trainer and prolific author Jeff Shore, Be Bold and Win the Sale is currently available for pre-order on and With a professional background that spans more than three decades in the sales coaching industry, Jeff Shore has drawn on his many years of front-line experience to create this results-oriented guide that is applicable across all industries.

A Bold Formula for Sales Success

Sales is a profession rife with discomfort—sourcing leads, forging new relationships, dealing with difficult managers, maintaining a positive outlook, and on and on. But every moment of discomfort also comes with a moment of decision: will we ignore our discomfort and be bold or will we chase comfort and forgo the chance to achieve amazing results?

At stake is the difference between success and mediocrity, between peace and chaos, or between productivity and stagnation. Top performers achieve greatness not because of experience alone, nor intelligence, age, or even personality type. The single greatest predictor of sales success is boldness in the face of discomfort.

"In sales, the penalty for taking the path of least resistance can be severe, coming in the form of limited potential and confining self-beliefs. Top sales professionals are always bold. This is not a description of personality or technique, but of perspective and understanding of self," says Shore.

Expert Insights from Industry Leaders

Shore's inspiring new book, Be Bold and Win the Sale: Get Out of Your Comfort Zone and Boost Your Performance, diagnoses the decision-making process and provides a road map to correct self-defeating behavior.

"Throughout the business world there is a severe shortage of good salespeople, partly because many who could succeed in sales don't have the confidence to take that crucial first step. Until this book there was little to help them with their fears: now Jeff Shore shows how to gain the essential confidence that is the first step to a great sales career," says NEIL RACKHAM, Author of Spin Selling.

The book includes interviews with bestselling business author DANIEL PINK, sales training authority BRIAN TRACY, personal development expert LARRY WINGET, consultative selling pioneer LINDA RICHARDSON and many others (complete list available).

In addition to practical insights from top thinkers in the sales business, Be Bold and Win the Sale is also packed with results-oriented lessons that include:

  • Self-assessment tools

  • Hands-on exercises

  • Case studies showing Shore's Be Bold methods in action

"This book is loaded with great ideas to educate, inspire and make you unstoppable in sales," says BRIAN TRACY, Author of Unlimited Sales Success.

As sales professionals gear up for the New Year, Be Bold and Win the Sale is sure to make its way to the top of their reading lists. When put into practice, the book's timely advice and practical lessons provide tools to turn 2014 into the most productive year yet.

"Be Bold and Win the Sale is not your typical sales book - not even close. Jeff Shore masterfully unlocks the secrets of busting through the sales plateaus that haunt so many sales professionals. Discomfort in the selling process is a topic that doesn't get much attention; Jeff Shore changes that," says JEB BLOUNT, CEO of and Author of People Buy You.

Practical Lessons for All Professionals

An essential resource, Be Bold and Win the Sale features self-assessment tools and hands-on exercises useful for sales professionals in industries ranging from pharmaceuticals to timeshares. Whether selling big-ticket items like homes and cars or handling smaller sales like cosmetics and cookware, sales professionals can apply the lessons found in this innovative guide to correct self-defeating behaviors and move toward success.

Forthcoming from McGraw-Hill Professional on January 3, 2014, Be Bold and Win the Sale is an active read that teaches sales professionals to kick their addiction to comfort and take their performance to new levels. The book focuses on key topics that include:

  • How to figure out exactly what inhibits you

  • Why you make certain decisions in moments of discomfort

  • How to train your brain to prepare for uncomfortable moments

  • How your customer's own discomforts affect his or her purchase decisions

And the lessons shared in Be Bold and Win the Sale can be applied to any situation where selling is of the essence – whether closing a big deal or convincing someone you are the right candidate for the job.

"This book shows you much more than how to 'Be Bold.' It reveals a formula for structuring a sale that's pretty bulletproof," MARTY NEMKO, PHD, Career Coach and Weekly Contributor to and

Be Bold and Win the Sale is Shore's fifth book.  Stay tuned for more information about the Book Launch Gala that will take place on January 3, 2014 at 11 a.m. PST. So far confirmed to speak with Jeff Shore during the event are: Mark Sanborn, Larry Winget and Jill Konrath. There is also a virtual book tour happening now until January 3rd, interested media please follow up for more information.

About Jeff Shore

Jeff Shore, of Shore Consulting, is a highly sought-after sales expert, speaker, author and executive coach whose innovative BE BOLD methodology teaches you how to change your mindset and change your world. His latest book, Be Bold and Win the Sale: Get Out of Your Comfort Zone and Boost Your Performance, is forthcoming from McGraw-Hill Professional in January 2014. For more information, visit

McGraw Hill
McGraw Hill is a leading global education company that partners with millions of educators, learners and professionals around the world. Recognizing their diverse needs, we build trusted content, flexible tools and powerful digital platforms to help them achieve success on their own terms. Through our commitment to equity, accessibility and inclusion, we foster a culture of belonging that respects and reflects the diversity of the communities, learners and educators we serve. McGraw Hill has over 30 offices across North America, Asia, Australia, Europe, the Middle East and South America, and makes its learning solutions for PreK-12, higher education, professionals and others available in more than 80 languages. Visit us at or find us on Facebook, Instagram, LinkedIn, or Twitter.

Tyler Reed
McGraw Hill
(914) 512-4853