Understanding Business: The Core https://www.mheducation.com/cover-images/Jpeg_400-high/1264059590.jpeg 2 9781264059591 You asked for it – you got it! Based on the market leading gold standard product, Nickels, Understanding Business 12e, Understanding Business: The Core 2e provides a fully revised product with fewer chapters. Reviewers asked for fewer chapters and to include a chapter on using technology, particularly social media. Understanding Business: The Core 2e is now 16 chapters. Here’s how we did it: • Chapter 1, Taking Risks and Making Profits within the Dynamic Business Environment, and Chapter 2, Understanding Economics, were condensed and combined to create Chapter 1, Exploring the Business Environment and Economics. The coverage of current trends was deleted since it is covered in other chapters. • Chapter 11, Human Resource Management: Finding and Keeping the Best Employees, and Chapter 12, Dealing with Employee–Management Issues, were condensed and combined to create Chapter 10, Human Resource Management: Finding and Keeping the Best Employees. • Chapter 16, Financial Management, was combined with Chapter 17, Using Securities Markets for Financing and Investing Opportunities, to create Chapter 15, Financial Management. This revised chapter retains the material about selling stocks and bonds to raise capital. The content about investing in stocks and bonds was moved to Bonus Chapter C Managing Personal Finances and Investing. • Bonus Chapter B, Using Technology to Manage Business, was expanded and promoted to the main text as Chapter 13, Using Technology to Manage Information. • Bonus Chapter C, Managing Personal Finance and Investing, was expanded to include a condensed version of the content regarding investing in stocks and bonds that was moved from the former Securities Markets chapter.
Understanding Business: The Core

Understanding Business: The Core

2nd Edition
By William Nickels and James McHugh and Susan McHugh
ISBN10: 1264059590
ISBN13: 9781264059591
Copyright: 2021
Product Details +
09781264059591

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ISBN10: 1264218990 | ISBN13: 9781264218998

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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

1. Exploring the Business Environment and Economics
2. Doing Business in Global Markets
3. Demanding Ethical and Socially Responsible Behavior
4. How to Form a Business
5. Entrepreneurship and Starting a Small Business
6. Management and Leadership
7. Structuring Organizations for Today’s Challenges
8. Production and Operations Management
9. Motivating Employees
10. Human Resource Management: Finding and Keeping the Best Employees
11. Marketing: Helping Buyers Buy
12. Managing the Marketing Mix: Product, Price, Place, and Promotion
13. Using Technology to Manage Information
14. Understanding Accounting and Financial Information
15. Financial Management
16. Money, Financial Institutions, and the Federal Reserve
Bonus A. Working within the Legal Environment
Bonus B. Managing Risk
Bonus C. Managing Personal Finances & Investing
Epilogue. Getting the Job You Want


About the Author

William Nickels

Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years’ experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications, marketing, non-business marketing, and stress and life management.

James McHugh

Jim McHugh holds an M.B.A. degree from Lindenwood University and has had broad experience in education, business, and government. As chairman of the Business and Economics Department of St. Louis Community College/Forest Park, Jim coordinated and directed the development of the business curriculum. In addition to teaching several sections of Introduction to Business each semester for nearly 30 years, Jim taught in the marketing and management are-as at both the undergraduate and graduate levels. He is actively involved in the public service sector and served as chief of staff to the St. Louis County Executive.

Susan McHugh

Susan McHugh is a learning specialist with extensive training and experience in adult learning and curriculum development. She holds an M.Ed. degree from the University of Missouri and completed her coursework for a Ph.D. in education administration with a specialty in adult learn-ing theory. As a professional curriculum developer, she has directed numerous curriculum projects and educator training programs. She has worked in the public and private sectors as a consultant in training and employee development.

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