Strategic Management https://www.mheducation.com/cover-images/Jpeg_400-high/1259420477.jpeg 3 9781259420474 Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic single, strong voice, Strategic Management provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions. OneBook...OneVoice...OneVision
Strategic Management

Strategic Management

3rd Edition
By Frank Rothaermel
ISBN10: 1259420477
ISBN13: 9781259420474
Copyright: 2017
09781259420474

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Program Details

PART ONE ANALYSIS

CHAPTER 1 What Is Strategy?

CHAPTER 2 Strategic Leadership: Managing the Strategy Process

CHAPTER 3 External Analysis: Industry Structure, Competitive Forces, and Strategic Groups

CHAPTER 4 Internal Analysis: Resources, Capabilities, and Core Competencies

CHAPTER 5 Competitive Advantage, Firm Performance, and Business Models

 

PART TWO FORMULATION

CHAPTER 6 Business Strategy: Differentiation, Cost Leadership, and Blue Oceans

CHAPTER 7 Business Strategy: Innovation and Entrepreneurship

CHAPTER 8 Corporate Strategy: Vertical Integration and Diversification

CHAPTER 9 Corporate Strategy: Strategic Alliances, Mergers and Acquisitions

CHAPTER 10 Global Strategy: Competing Around the World

 

PART THREE IMPLEMENTATION

CHAPTER 11 Organizational Design: Structure, Culture, and Control

CHAPTER 12 Corporate Governance and Business Ethics

 

PART FOUR MINICASES

HOW TO CONDUCT A CASE ANALYSIS

 

PART FIVE FULL-LENGTH CASES