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The McGraw-Hill 36-Hour Course: Online Marketing, 1st Edition
ISBN10: 0071743863 | ISBN13: 9780071743860
© 2011
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* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Instructor Details
A crash course on the most dynamic marketing platform today!
Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.
The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:
- Content marketing and blogging
- Social media marketing
- Web analytics
- Search Engine Optimization (SEO )
- E-mail marketing
- Online Public Relations
- Earn a Certificate of Achievement Through A Free Online Examination!
The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!
Chapter 1. Building a Web Marketing Foundation;
Chapter 2. Planning the Web Site;
Chapter 3. Building a Web Site;
Chapter 4. Content Marketing;
Chapter 5. Blogging;
Chapter 6. Social Media Marketing;
Chapter 7. Web Analytics;
Chapter 8. Search Engine Optimization;
Chapter 9. Online Advertising/Search Engine Marketing;
Chapter 10. Email Marketing;
Chapter 11. Online Public Relations;
Chapter 12. Managing Multi-Tasking Web Marketing
Need support? We're here to help - Get real-world support and resources every step of the way.
