Roger Kerin and Steven Hartley’s Marketing: The Core is a more brief, 18-chapter version of their Marketing, the most rigorous and robust program on the market published in 19 countries and 11 languages. New for the 7th edition: --Coverage of analytics and data added across several chapters, --New cases featuring Coppertone, GoPro, and a completely updated Mall of America case --Updated chapter openers, cases, and discussions throughout to reflect current topics like virtual reality, binge-watching, customer-centricity, native advertising, and more.The 7th edition also continues to demonstrate the Kerin/Hartley commitment to engagement, leadership, and innovation: Engagement in class-tested, active learning activities (located throughout the Instructors Manual) to help instructors illustrate textbook concepts. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank, and more are included in the comprehensive resource suite. Leadership in leading, current content, with new emphasis on marketing metrics and data-driven decision-making, with hyperlinked assignments throughout help instructors easily correlate activities. Innovation in outcomes-oriented Connect®, including SmartBook, Application Exercises, and new Mini-Simulations and New Marketing Plan Prep exercises help prepare students to write successful marketing plans.
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The estimated
amount of time this product will be on the market is based on a number
of factors, including faculty input to instructional design and the
prior revision cycle and updates to academic research-which typically
results in a revision cycle ranging from every two to four years for
this product. Pricing subject to change at any time.
The estimated amount of time this product will be on the market is based on a number
of factors, including faculty input to instructional design and the prior revision cycle
and updates to academic research-which typically results in a revision cycle ranging from
every two to four years for this product. Pricing subject to change at any time.
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