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Managerial Economics

Managerial Economics

12th Edition

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ISBN10: 1259356418 | ISBN13: 9781259356414

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ISBN10: 1259290956 | ISBN13: 9781259290954

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ISBN10: 0078021901 | ISBN13: 9780078021909

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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Part I: Some Preliminaries

CHAPTER 1: Managers, Profits, and Markets

CHAPTER 2: Demand, Supply, and Market Equilibrium

CHAPTER 3: Marginal Analysis for Optimal Decisions

CHAPTER 4: Basic Estimation Techniques

Part II: Demand Analysis

CHAPTER 5: Theory of Consumer Behavior

Online Appendix 1: Substitution and Income Effects of a Price Change

CHAPTER 6: Elasticity and Demand

CHAPTER 7: Demand Estimation and Forecasting

Online Appendix 2: Estimating and Forecasting Industry Demand for Price-Taking Firms

Part III: Production and Cost Analysis

CHAPTER 8: Production and Cost in the Short Run

CHAPTER 9: Production and Cost in the Long Run

CHAPTER 10: Production and Cost Estimation

Online Appendix 3: Linear Programming

Part IV: Profit-Maximization in Various Market Structures

CHAPTER 11: Managerial Decisions in Competitive Markets

CHAPTER 12: Managerial Decisions for Firms with Market Power

CHAPTER 13: Strategic Decision Making in Oligopoly Markets

Part V: Advanced Topics in Managerial Economics

CHAPTER 14: Advanced Pricing Techniques

Online Appendix 4: Pricing Multiple Products Related in Production

CHAPTER 15: Decisions under Risk and Uncertainty

CHAPTER 16: Government Regulation of Business

Web Chapter 1: The Investment Decision

APPENDIX: STATISTICAL TABLES

ANSWERS TO TECHNICAL PROBLEMS

INDEX