
Looseleaf Introduction to Mass Communication: Media Literacy and Culture
9th EditionISBN10: 1259376508
ISBN13: 9781259376504
Copyright: 2017
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ISBN10: 1259751392 | ISBN13: 9781259751394
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ISBN10: 1259376508 | ISBN13: 9781259376504
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ISBN10: 1259876780 | ISBN13: 9781259876783
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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Program Details
Part One: Laying the Groundwork
1. Mass Communication, Culture, and Media Literacy
2. Convergence and the Reshaping of Mass Communication
Part Two: Media, Media Industries, and Media Audiences
3. Books
4. Newspapers
5. Magazines
6. Film
7. Radio, Recording, and Popular Music
8. Television, Cable, and Mobile Video
9. Video Games
10. The Internet
Part Three: Strategic Communication Industries
11. Public Relations
12. Advertising
Part Four: Mass-Mediated Culture in the Information Age
13. Theories and Effects of Mass Communication
14. Media Freedom, Regulation, and Ethics
15. Global Media
Glossary
References
Part One: Laying the Groundwork
1. Mass Communication, Culture, and Media Literacy
2. Convergence and the Reshaping of Mass Communication
Part Two: Media, Media Industries, and Media Audiences
3. Books
4. Newspapers
5. Magazines
6. Film
7. Radio, Recording, and Popular Music
8. Television, Cable, and Mobile Video
9. Video Games
10. The Internet
Part Three: Strategic Communication Industries
11. Public Relations
12. Advertising
Part Four: Mass-Mediated Culture in the Information Age
13. Theories and Effects of Mass Communication
14. Media Freedom, Regulation, and Ethics
15. Global Media
Glossary
References
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