Foreword by Yvon Chouinard
Introduction: The End of Legacy as We Know It
Chapter One: Take Leadership Personally
"Contribution before Extraction"
The Tribeca Film Festival
"Opportunities out of Obstacles"
Girls Who Code
"Lead, Don't Manage"
Chapter Two: Behave Your Beliefs
"Your Culture is Your Product"
The Honest Company
"Deeds, Not Words"
The Bluebird Cafe
"Empower Your Believers"
The Ritz-Carlton Hotel Company
Chapter Three: Let Outsiders In
"Share Your Secrets"
The San Diego Zoo
"Enroll Consumers as Coauthors"
The It Gets Better Project
Chapter Four: Invent Your Own Game
"Don't Be the Best--Be the Only One"
"Define Your Category (Don't Let It Define You)"
The Belmont Stakes
"Ask Smarter Questions"
Chapter Five: Never Stop Making History
"Don't Just Have a Plan, Stick with It"
The Toronto Maple Leafs
"Let the Past Inform the Present"
The Championships, Wimbledon
Conclusion: The Beginning of Your Legacy in the Making