Introduction to Mass Communication11th Edition
Chapter 1 Mass Communication, Culture, and Media Literacy
Chapter 2 Convergence and the Reshaping of Mass Communication
Part 2 Media, Media Industries, and Media Audiences
Chapter 3 Books
Chapter 4 Newspapers
Chapter 5 Magazines
Chapter 6 Film
Chapter 7 Radio, Recording, and Popular Music
Chapter 8 Television, Cable, and Mobile Video
Chapter 9 Video Games
Chapter 10 The Internet and Social Media
Part 3 Strategic Communication Industries
Chapter 11 Public Relations
Chapter 12 Advertising
Part 4 Mass-Mediated Culture in The Information Age
Chapter 13 Theories and Effects of Mass Communication
Chapter 14 Media Freedom, Regulation, and Ethics
Chapter 15 Global Media
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