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Entrepreneurial Small Business
Entrepreneurial Small Business

Entrepreneurial Small Business, 7th Edition

ISBN10: 1265584753 | ISBN13: 9781265584757
By Jerome Katz and Richard Green
© 2024

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* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

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Entrepreneurial Small Business (ESB) focuses on traditional “main street” businesses versus high-growth firms dependent on venture capital. It presents the realities small business owners face and strategies for those starting or maintaining a small business. ESB combines the art of small business survival with the science of small business success, to provide students the tools and knowledge they need to go out and start their own small businesses. 

ESB features practical advice and experiential learning. Informed by nearly 180 journals in entrepreneurship, the authors make the best of modern wisdom easy to understand and easy to apply. With one of the largest collections of experiential learning techniques, ESB gives students the hands-on experience they need to start their small business with over 100 end-of-chapter experiential exercises, 59 skill modules, mini-cases, business model canvases and business plans. 


Chapter 1: Small Business: Varieties and Impacts  

Chapter 2: Small Business Entrepreneurs: Characteristics and Competencies  

Chapter 3: Small Business Environment: Managing External Relations  

Chapter 4: Small Business Ideas: Creativity, Opportunity, and Feasibility  


Chapter 5: Small Business Entry: Paths to Part-Time Entrepreneurship  

Chapter 6: Small Business Entry: Paths to Entrepreneurship  

Chapter 7: Small Business Strategies: Imitation with a Twist  

Chapter 8: Business Plans: Seeing Audiences and Your Business Clearly  


Chapter 9: Small Business Marketing: Customers and Products  

Chapter 10: Small Business Promotion: Capturing the Eyes of Your Market  

Chapter 11: Small Business Pricing, Distribution, and Location  


Chapter 12: Small Business Accounting: Projecting and Evaluating Performance  

Chapter 13: Cash: Lifeblood of the Business 

Chapter 14: Small Business Finance: Using Equity, Debt, and Gifts  

Chapter 15: Assets: Inventory and Operations Management  

Chapter 16: Small Business Protection: Risk Management and Insurance  


Chapter 17: Legal Issues: Recognizing Your Small Business Needs  

Chapter 18: Human Resource Management: Small Business Considerations 

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About the Author

Jerome Katz

Richard Green

Richard Green is a successful serial entrepreneur who has started, built, and sold several businesses across an extraordinarily wide range of industries. His first business was an electrical sign repair company, which he began while an undergraduate student. Since then, Richard has started two other sign companies, a structural steel business, a manufacturer of stainless steel products, a real estate brokerage, a tax return preparation service, and a bed-and-breakfast. During the “go-go banking” years he held controlling interest in a state-chartered bank. More recently, Richard, with his long-time associate Richard Carter, conducted the start-up of Lineas Aereas Azteca (Azteca Airlines); served as co-owner with his spouse of a San Antonio bed-and-breakfast, the Adams House; and served as chief financial officer for a high-tech start-up, Celldyne Biopharma LLC. As a corporate entrepreneur, Richard has worked on expansion plans for companies as diverse as the Mexican airline Aerolineas Internacionales, Minneapolis-based Land O’Lakes, Inc., and the Venezuelan dairy Criozuca, S.A. 

Richard brings a similarly diverse set of skills to ESB, ranging from a pilot’s license (he was a professional pilot, instructor, and check airman for TWA) to a CPA. A late-life PhD (from Saint Louis University), he has been an assistant and associate professor of accounting at the University of the Incarnate Word and Webster University, and is currently Chair of the Department of Accounting & Finance at Texas A&M University–San Antonio. His academic achievements are similarly impressive, with papers in the proceedings of North American Case Research Association (NACRA), American Accounting Association Midwest, the American Association for Accounting and Finance, and the International Council for Small Business, as well as journals such as the Atlantic Economic Journal and Simulation & Gaming. Richard also authored more than three dozen articles in popular magazines on topics ranging from personal computers to financial decision making. Richard is co-developer (with Jerry) of the measures for financial sophistication in the Panel Study of Entrepreneurial Dynamics, and is senior author of Investigating Entrepreneurial Opportunities: A Practical Guide for Due Diligence (Sage). He has received research grants from Pharmacia Corporation, the Kauffman Foundation, and the Texas A&M University System. 

Always active in professional and civic roles, Richard’s contributions have ranged from serving as chair of the Airline Pilots Association’s grievance committee to serving on the City of San Antonio’s Air Transportation Advisory Committee. He is a licensed CPA in Texas, and maintains membership in each the AICPA, and the TXCPA.


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