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Corporate Communication
Corporate Communication

Corporate Communication, 8th Edition

ISBN10: 126433026X | ISBN13: 9781264330263
By Paul A Argenti
© 2023

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* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

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Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

1 The Changing Environment for Business
2 Communicating Strategically
3 An Overview of the Corporate Communication Function
4 Corporate Brand and Reputation
5 Corporate Responsibility
6 Media Relations
7 Internal Communications
8 Investor Relations
9 Government Relations
10 Crisis Communication
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Main Features

  • LMS Integration
  • Print/Loose-Leaf Book Add-On Availability
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About the Author

Paul A Argenti

Over the past twenty-five years Professor Paul A. Argenti (Hanover, NH) has provided management, leadership, and corporate communication consulting and training for over 100 corporations and non-profit organizations around the world. His clients cover a broad range including Sony, Nokia, General Electric, and Novartis. He is currently Professor of Corporate Communication, Tuck School of Business. Argenti has taught management and corporate communication starting in 1977 at the Harvard Business School, from 1979-81 at the Columbia Business School and since 1981 as a faculty member at Dartmouth’s Tuck School of Business, which is one of the most highly rated and prestigious business schools in the world. He has also taught as a visiting professor at the International University of Japan, the Helsinki School of Economics in Finland, Erasmus University in the Netherlands, Columbia and London Business School’s Global EMBA program, and Singapore Management University. He currently serves as Faculty Director for the Tuck’s Leadership and Strategic Impact program. His most recent books include: Strategic Corporate Communication, published by McGraw-Hill and The Fast Forward MBA Pocket Reference (second edition), which was released through Wiley. His is the author of articles for both academic and managerial journals such as the Harvard Business Review, Sloan Management Review, Leader to Leader, and California Management Review.


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