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Connect 1-Semester Online Access for Connect Master Business Communication 1 2024 9780077507749
Connect 1-Semester Online Access for Connect Master Business Communication
Connect 1-Semester Online Access for Connect Master Business Communication

Connect 1-Semester Online Access for Connect Master Business Communication, 1st Edition

ISBN10: 0077507746 | ISBN13: 9780077507749
By Heidi Schultz and Patricia Lynn Harms
© 2024

Purchase Options:

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Additional Product Information:

Grammar and Mechanics 
Writing with a Clear and Efficient Style 
Audience-centered Message Design
Basic Business Message Templates
Presentation Structure and Content
Storytelling and Using Whiteboard and Flipcharts 
Professional Presence in Face-to-Face and Virtual Settings
Visual Aids and Supplements for Presentations
Listening, Questions, and Answers
Having a Clear Communication Strategy: PACM
Critical Thinking and Argument 
Short Message Patterns
Revising, Editing, and Proofreading 
Reports and Proposals
Pitch Decks for Entrepreneurial and Start-Up Communication
Presentation Strategy in Face-to-Face and Virtual Environments
Interpersonal and Inclusive Communication 
Cross-Cultural Business Communication
Collaboration in Face-to-Face and Virtual Settings
Ethical Business Communication
Digital Business Communication   
Job Search Communication
Research in Business Communication  


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SmartBook® 2.0

Available within Connect, SmartBook 2.0 is an adaptive learning solution that provides personalized learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. SmartBook 2.0 fosters more productive learning, taking the guesswork out of what to study, and helps students better prepare for class. With the ReadAnywhere mobile app, students can now read and complete SmartBook 2.0 assignments both online and off-line. For instructors, SmartBook 2.0 provides more granular control over assignments with content selection now available at the concept level. SmartBook 2.0 also includes advanced reporting features that enable instructors to track student progress with actionable insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.

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About the Author

Heidi Schultz

Heidi Schultz is a professor of Management and Corporate Communication and teaches business communication and storytelling. Her six-word story sums up her devotion to her students: “Once my student, always my student.” Her current interests and research focus on the relationship between rhetorical patterns and writing quickly, storytelling in the corporate setting, and the impact of music intervention in high-stakes presentations. Dr. Schultz started the Business Communication Center at UNC Kenan-Flagler in 1997. It has grown to serve the communication needs of all business students. She is the former director of the Writing Center at UNC-Chapel Hill. She received her PhD from UNC-Chapel Hill, MA from UNC-Charlotte and BA from Lenoir-Rhyne College.

Patricia Lynn Harms

Patricia Harms is a professor of Management and Corporate Communication and teaches written and oral communication. Her research interests are visual rhetoric and slide design, performance feedback, online learning, and revision in business writing. In many courses she uses a hybrid teaching model that unites traditional face-to-face classroom with distance technology found in the workplace.  She is the Southeastern U.S. Regional Vice President for the Association for Business Communication and serves on the review board for Business and Professional Communication Quarterly. She received her PhD in rhetoric and professional communication and her MA in business and technical communication from Iowa State University, and her BSN from the University of Pennsylvania. 

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