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Connect 1-Semester Online Access for Connect Master Business Communication by Heidi Schultz and Patricia Lynn Harms

ISBN10: 1266175369 | ISBN13: 9781266175367

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Note: Connect can only be used if assigned by your instructor. 

Connect 180 Days Access (Standard)
ISBN10: 0077507746 | ISBN13: 9780077507749
  • Digital access to a comprehensive online learning platform
  • Includes homework, study tools, eBook, and adaptive assignments
  • Download the free ReadAnywhere app to access the eBook offline
  • Check with your instructor to see if a discounted loose-leaf version is available for purchase within Connect for an additional charge.
$135.80
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McGraw Hill GO 180 Days Access (Standard)
ISBN10: 1266191399 | ISBN13: 9781266191398
  • Digital access to eBook+ embedded in your school's Learning Management System (LMS)
  • Includes full eBook and chapter questions
  • Download the free ReadAnywhere app for offline and mobile access
$78.99

Connect Details

ISBN10: 0077507746 | ISBN13: 9780077507749

Connect Features:

  • Integrates in your LMS.
  • Prebuilt courses, presentation slides and instructor resources.
  • Test question banks, adaptive assignments, essay prompts, video content and more interactive exercises specific to your course subject.
  • eBook access (with included ReadAnywhere app).
  • Print book add-on availability.
  • Remote proctoring.
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GO Details

ISBN10: 1266191399 | ISBN13: 9781266191398

Go Features:

  • Integrates in your LMS.
  • Assignable readings.
  • Auto-graded chapter questions.
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* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

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Product Information

Schultz/Harms: Connect Master: Business Communication is built on a foundation that delivers frameworks and patterns to empower students to think strategically about how to communicate effectively in the workplace. This digital course experience gives students actionable opportunities to move from remembering skills-based communication competencies to formulating sophisticated communicated strategies. It achieves this through a recursive process that guides students through crafting, revising, and delivering effective, efficient messages for a variety of compelling Business Communication scenarios. Supported with a heavy integration of real-world business examples, Connect Master Business Communication delivers concise, bite-sized content that provides maximum flexibility for instructors. 

  • Grammar and Mechanics 
  • Writing with a Clear and Efficient Style 
  • Tone
  • Organization
  • Audience-centered Message Design
  • Basic Business Message Templates
  • Presentation Structure and Content
  • Storytelling and Using Whiteboard and Flipcharts 
  • Professional Presence in Face-to-Face and Virtual Settings
  • Visual Aids and Supplements for Presentations
  • Listening, Questions, and Answers
  • Having a Clear Communication Strategy: PACM
  • Critical Thinking and Argument 
  • Short Message Patterns
  • Revising, Editing, and Proofreading 
  • Reports and Proposals
  • Pitch Decks for Entrepreneurial and Start-Up Communication
  • Presentation Strategy in Face-to-Face and Virtual Environments
  • Interpersonal and Inclusive Communication 
  • Cross-Cultural Business Communication
  • Collaboration in Face-to-Face and Virtual Settings
  • Ethical Business Communication
  • Digital Business Communication   
  • Job Search Communication
  • Research in Business Communication  

    • About the Author

    Heidi Schultz

    Heidi Schultz is a professor of Management and Corporate Communication and teaches business communication and storytelling. Her six-word story sums up her devotion to her students: “Once my student, always my student.” Her current interests and research focus on the relationship between rhetorical patterns and writing quickly, storytelling in the corporate setting, and the impact of music intervention in high-stakes presentations. Dr. Schultz started the Business Communication Center at UNC Kenan-Flagler in 1997. It has grown to serve the communication needs of all business students. She is the former director of the Writing Center at UNC-Chapel Hill. She received her PhD from UNC-Chapel Hill, MA from UNC-Charlotte and BA from Lenoir-Rhyne College.

    Patricia Lynn Harms

    Patricia Harms is a professor of Management and Corporate Communication and teaches written and oral communication. Her research interests are visual rhetoric, slide design and communicating with data; performance feedback; virtual teaching and learning; and business writing strategies and trends. In 2023, she received the Meada Gibbs Outstanding Teacher-Scholar Award. She is the current Vice President for the Association for Business Communication (ABC), and previously, she served as the Southeastern U.S. Regional Vice President. She serves on the review board for Business and Professional Communication Quarterly and is also a member of the Management Communication Association. She received her PhD in rhetoric and professional communication and her MA in business and technical communication from Iowa State University, and her BSN from the University of Pennsylvania.

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