Log In to My PreK-12 Platform
Business Communication: Developing Leaders for a Networked World
Format Options:
-
Lowest Price!
eBook from $54.00 -
Print from $70.00 -
Connect from $114.43 -
GO from $75.00
McGraw Hill eBook
Textbook Rental (150 Days Access)
- Rent for a fraction of the printed textbook price
- Complete text bound in hardcover or softcover
Loose-Leaf Purchase
Unbound loose-leaf version of full text
Shipping Options
- Standard
- Next-day air
- 2nd-day air
Orders within the United States are shipped via FedEx or UPS Ground. For shipments to locations outside of the U.S., only standard shipping is available. All shipping options assume the product is available and that processing an order takes 24 to 48 hours prior to shipping.
Note: Connect can only be used if assigned by your instructor.
Connect (180 Days Access)
- Digital access to a comprehensive online learning platform
- Includes homework, study tools, eBook, and adaptive assignments
- Download the free ReadAnywhere app to access the eBook offline
Connect + Loose-Leaf
- Comprehensive online learning platform + unbound loose-leaf print text package
- Connect includes homework, study tools, eBook, and adaptive assignments
- Download the free ReadAnywhere app to access the eBook offline
Shipping Options
- Standard
- Next-day air
- 2nd-day air
Orders within the United States are shipped via FedEx or UPS Ground. For shipments to locations outside of the U.S., only standard shipping is available. All shipping options assume the product is available and that processing an order takes 24 to 48 hours prior to shipping.
McGraw Hill GO (180 Days Access)
- Digital access to eBook+ embedded in your school's Learning Management System (LMS)
- Includes full eBook and chapter questions
- Download the free ReadAnywhere app for offline and mobile access
* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Instructor Information
Quick Actions (Only for Validated Instructor Accounts):
In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the author communicates why credibility is essential to effective communication. Integrated with Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with cultural and technological changes in the business world—transforming them into leaders for a networked world.
PART 1: INTRODUCTION TO BUSINESS COMMUNICATION
1: Establishing Credibility
PART 2: PRINCIPLES OF INTERPERSONAL COMMUNICATION
2: Interpersonal Communication and Emotional Intelligence
3: Team Communication and Difficult Conversations
4: Inclusion in a Diverse Workplace
5: Global Communication
PART 3: PRINCIPLES FOR BUSINESS MESSAGES
6: Creating Effective Business Messages
7: Improving Readability with Style and Design
8: Email and Other Traditional Tools for Business Communication
9: Collaboration Tools and Social Media for Business Communication
PART 4: TYPE OF BUSINESS MESSAGES
10: Routine Business Messages
11: Persuasive Messages
12: Bad-News Messages
PART 5: REPORTS AND PRESENTATIONS
13: Research and Planning for Business Proposals and Reports
14: Completing Business Proposals and Reports
15: Planning Presentations
16: Delivering Presentations
17: Employment Communication
APPENDIXES
A: Punctuation, Number Usage, and Grammar
B: Formatting for Letters and Memos
BONUS CONTENT: Available only at www.mcgrawhillcreate.com/cardon or in the e-book within McGraw Hill Connect®.
Bonus Chapter: Crisis Communications and Public Relations Messages
Bonus Appendix: Creating Proposals and Business Plans
Main Features
- LMS Integration
- Print/Loose-Leaf Book Add-On Availability
- Presentation Slides & Instructor Resources
- Question & Test Banks
- Adaptive Assignments
- Student Progress Reporting & Analytics
- Essay Prompts
- Polling
- Prebuilt Courses
- Interactive Exercises
- eBook Access (ReadAnywhere App)
- Remote Proctoring (Proctorio)
- Subject-Specific Tools
Main Features
- Quick Setup
- Lives within the LMS
- Assignable Readings
- Auto-Graded Chapter Questions
About the Author
Peter Cardon
Peter Cardon is a professor of business communication at the University of Southern California. He also serves as the academic director of the MBA for Professionals and Managers Program. His research focuses on virtual team communication, leadership communication on digital platforms, and intercultural business communication. He has worked in China for three years and regularly takes MBA and other business students on company tours in China, South Korea, and other locations in Asia. He previously served as president of the Association for Business Communication, a global organization of business communication scholars and instructors. Professor Cardon received his bachelor's degree from Brigham Young University, master's degrees from the University of Georgia and Utah State University, and doctoral degrees from the University of Southern California and Utah State University. He is an active member of Rotary International, a global service organization committed to promoting peace, fighting disease, providing educational opportunities, and growing local economies.
Accessibility
Creating accessible products is a priority for McGraw Hill. We make accessibility and adhering to WCAG AA guidelines a part of our day-to-day development efforts and product roadmaps.
For more information, visit our accessibility page, or contact us at accessibility@mheducation.com
Affordability
Reduce course material costs for your students while still providing full access to everything they need to be successful. It isn't too good to be true - it's Inclusive Access.
Need support? We're here to help - Get real-world support and resources every step of the way.