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Business Communication: Developing Leaders for a Networked World https://www.mheducation.com/cover-images/Jpeg_400-high/1266678689.jpeg 5 2024 9781266678684 <span>In<i> Business Communication</i>: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for <i>Business Communication</i>, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with cultural and technological changes in the business world—transforming them into leaders for a networked world.&nbsp;</span><span data-contrast="none" xml:lang="EN-US" lang="EN-US" class="TextRun SCXW86004886 BCX0" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; white-space: pre-wrap; background-color: rgb(255, 255, 255); font-size: 12pt; line-height: 21.5833px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-weight: bold;"></span>
09781266678684
Business Communication: Developing Leaders for a Networked World
Business Communication: Developing Leaders for a Networked World

Business Communication: Developing Leaders for a Networked World, 5th Edition

ISBN10: 1266678689 | ISBN13: 9781266678684
By Peter Cardon
© 2024

Purchase Options:

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Instructor Details

In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with cultural and technological changes in the business world—transforming them into leaders for a networked world. 

PART 1: INTRODUCTION TO BUSINESS COMMUNICATION 

Chapter 1: Establishing Credibility 


PART 2: PRINCIPLES OF INTERPERSONAL COMMUNICATION  

Chapter 2: Interpersonal Communication and Emotional Intelligence 

Chapter 3: Team Communication and Difficult Conversations 

Chapter 4: Inclusion in a Diverse Workplace 

Chapter 5: Global Communication 


PART 3: PRINCIPLES FOR BUSINESS MESSAGES 

Chapter 6: Creating Effective Business Messages 

Chapter 7: Improving Readability with Style and Design 

Chapter 8: Email and Other Traditional Tools for Business Communication 

Chapter 9: Collaboration Tools and Social Media for Business Communication 


PART 4: TYPE OF BUSINESS MESSAGES 

Chapter 10: Routine Business Messages 

Chapter 11: Persuasive Messages 

Chapter 12: Bad-News Messages 


PART 5: REPORTS AND PRESENTATIONS  

Chapter 13: Research and Planning for Business Proposals and Reports 

Chapter 14: Completing Business Proposals and Reports 

Chapter 15: Planning Presentations 

Chapter 16: Delivering Presentations

Chapter 17: Employment Communication 


APPENDIXES 

Appendix A: Punctuation, Number Usage, and Grammar 

Appendix B: Formatting for Letters and Memos 


BONUS CONTENT: Available only at www.mcgrawhillcreate.com/cardon or in the e-book within McGraw Hill Connect®.  

Bonus Chapter: Crisis Communications and Public Relations Messages  

Bonus Appendix: Creating Proposals and Business Plans 



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About the Author

Peter Cardon

Peter W. Cardon, MBA, MS, EdD, PhD, is a professor in the Department of Business Communication at the University of Southern California. He teaches a variety of courses in the MBA and undergraduate business programs, including management communication, intercultural communication, and digital communication. With approximately 100 refereed articles, Pete is an active contributor to the latest research in intercultural communication, social networking, team collaboration, and leadership communication. He is proud to engage in a discipline that helps so many business professionals and students reach career and personal goals.

Pete is an active member of the Association for Business Communication (ABC), for which he previously served as president. He currently serves as an Editorial Review Board member for the International Journal of Business Communication (IJBC) and Business and Professional Communication Quarterly (BPCQ).

Prior to joining higher education, Pete worked as a marketing director at an international tourism company that focused on the markets of Brazil, South Korea, Japan, and Taiwan. Before that position, he was an account manager in a manufacturing company.

Pete is a strong advocate of global business ties. Having worked in China for three years and consulted in and traveled to roughly 75 countries, he has worked extensively with clients, customers, colleagues, and other partners across the world. To help students develop global leadership skills, he has led student groups on company tours and humanitarian projects to mainland China, Hong Kong, Macao, Taiwan, South Korea, Mexico, and the Dominican Republic. He is an active member of Rotary International, a global service organization committed to promoting peace, fighting disease, providing educational opportunities, and growing local economies. He believes the Rotary motto “Service Above Self” is a standard that all ethical business professionals should adopt.




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