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ISBN10: 1266678689 | ISBN13: 9781266678684
Business Communication: Developing Leaders for a Networked World
ISBN10: 1266678689
ISBN13: 9781266678684
By Peter Cardon
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ISBN10:
1266678689 |
ISBN13: 9781266678684
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- Hardcopy and softcover formats
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ISBN10:
126642167X |
ISBN13: 9781266421679
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- Unbound loose-leaf version of full text
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1266485627 |
ISBN13: 9781266485626
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1264701756 |
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ISBN10:
1266311904 |
ISBN13: 9781266311901
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* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the author communicates why credibility is essential to effective communication. Integrated with Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with cultural and technological changes in the business world—transforming them into leaders for a networked world.
Part 1: Introduction to Business Communication
1: Establishing Credibility
Part 2: Principles of Interpersonal Communication
2: Interpersonal Communication and Emotional Intelligence
3: Team Communication and Difficult Conversations
4: Inclusing in a Diverse Workplace
5: Global Communication
Part 3: Principles for Business Messages
6: Creating Effective Business Messages
7: Improving Readability with Style and Design
8: Email and Other Traditional Tools for Business Communication
9: Collaboration Tools and Social Media for Business Communication
Part 4: Type of Business Messages
10: Routine Business Messages
11: Persuasive Messages
12: Bad-News Messages
Part 5: Reports and Presentations
13: Research and Planning for Business Proposals and Reports
14: Completing Business Proposals and Reports
15: Planning Presentations
16: Delivering Presentations
17: Employment Communication
Appendixes
A: Punctuation, Number Usage, and Grammar
B: Formatting for Letters and Memos
Bonus Content
Available only at www.mcgrawhillcreate.com/cardon or in the e-book within McGraw Hill Connect®.
• Using AI with Purpose and the Human Touch
• Bonus Chapter: Crisis Communications and Public Relations Messages
• Bonus Appendix: Creating Proposals and Business Plans
About the Author
Peter Cardon
Peter Cardon is a professor of business communication at the University of Southern California. He also serves as the academic director of the MBA for Professionals and Managers Program. His research focuses on virtual team communication, leadership communication on digital platforms, and intercultural business communication. He has worked in China for three years and regularly takes MBA and other business students on company tours in China, South Korea, and other locations in Asia. He previously served as president of the Association for Business Communication, a global organization of business communication scholars and instructors. Professor Cardon received his bachelor's degree from Brigham Young University, master's degrees from the University of Georgia and Utah State University, and doctoral degrees from the University of Southern California and Utah State University. He is an active member of Rotary International, a global service organization committed to promoting peace, fighting disease, providing educational opportunities, and growing local economies.
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