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Business Communication: Developing Leaders for a Networked World https://www.mheducation.com/cover-images/Jpeg_400-high/1266678689.jpeg 5 2024 9781266678684 In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with cultural and technological changes in the business world—transforming them into leaders for a networked world.
09781266678684
Business Communication: Developing Leaders for a Networked World
Business Communication: Developing Leaders for a Networked World

Business Communication: Developing Leaders for a Networked World, 5th Edition

ISBN10: 1266678689 | ISBN13: 9781266678684
By Peter Cardon
© 2024

Purchase Options:

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Additional Product Information:

In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with cultural and technological changes in the business world—transforming them into leaders for a networked world.

PART 1: INTRODUCTION TO BUSINESS COMMUNICATION 

Chapter 1: Establishing Credibility 


PART 2: PRINCIPLES OF INTERPERSONAL COMMUNICATION  

Chapter 2: Interpersonal Communication and Emotional Intelligence 

Chapter 3: Team Communication and Difficult Conversations 

Chapter 4: Inclusion in a Diverse Workplace 

Chapter 5: Global Communication 


PART 3: PRINCIPLES FOR BUSINESS MESSAGES 

Chapter 6: Creating Effective Business Messages 

Chapter 7: Improving Readability with Style and Design 

Chapter 8: Email and Other Traditional Tools for Business Communication 

Chapter 9: Collaboration Tools and Social Media for Business Communication 


PART 4: TYPE OF BUSINESS MESSAGES 

Chapter 10: Routine Business Messages 

Chapter 11: Persuasive Messages 

Chapter 12: Bad-News Messages 


PART 5: REPORTS AND PRESENTATIONS  

Chapter 13: Research and Planning for Business Proposals and Reports 

Chapter 14: Completing Business Proposals and Reports 

Chapter 15: Planning Presentations 

Chapter 16: Delivering Presentations

Chapter 17: Employment Communication 


APPENDIXES 

Appendix A: Punctuation, Number Usage, and Grammar 

Appendix B: Formatting for Letters and Memos 


BONUS CONTENT: Available only at www.mcgrawhillcreate.com/cardon or in the e-book within McGraw Hill Connect®.  

Bonus Chapter: Crisis Communications and Public Relations Messages  

Bonus Appendix: Creating Proposals and Business Plans 


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About the Author

Peter Cardon

Pete Cardon teaches management communication, international business communication, and advanced business writing at the Marshall School of Business at the University of Southern California. His primary research interests are intercultural communication and computer-mediated communication. Pete is currently a board member for the Association of Business Communication and the Orchid Foundation. Prior to joining USC, Pete taught at the University of South Carolina for six years and Utah State University for three years. Before working in higher education, he held several marketing and management positions in the tourism and manufacturing industries. Along the way, he has worked in China for three years and traveled to approximately forty countries for work and research.

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