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Business Communication: Developing Leaders for a Networked World
Business Communication: Developing Leaders for a Networked World

Business Communication: Developing Leaders for a Networked World

ISBN10: 1266678689 | ISBN13: 9781266678684
By Peter Cardon

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* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

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In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the author communicates why credibility is essential to effective communication. Integrated with Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with cultural and technological changes in the business world—transforming them into leaders for a networked world. 


1: Establishing Credibility 


2: Interpersonal Communication and Emotional Intelligence 

3: Team Communication and Difficult Conversations 

4: Inclusion in a Diverse Workplace 

5: Global Communication 


6: Creating Effective Business Messages 

7: Improving Readability with Style and Design 

8: Email and Other Traditional Tools for Business Communication 

9: Collaboration Tools and Social Media for Business Communication 


10: Routine Business Messages 

11: Persuasive Messages 

12: Bad-News Messages 


13: Research and Planning for Business Proposals and Reports 

14: Completing Business Proposals and Reports 

15: Planning Presentations 

16: Delivering Presentations

17: Employment Communication 


A: Punctuation, Number Usage, and Grammar 

B: Formatting for Letters and Memos 

BONUS CONTENT: Available only at or in the e-book within McGraw Hill Connect®.  

Bonus Chapter: Crisis Communications and Public Relations Messages  

Bonus Appendix: Creating Proposals and Business Plans 

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About the Author

Peter Cardon

Peter Cardon is a professor of business communication at the University of Southern California. He also serves as the academic director of the MBA for Professionals and Managers Program. His research focuses on virtual team communication, leadership communication on digital platforms, and intercultural business communication. He has worked in China for three years and regularly takes MBA and other business students on company tours in China, South Korea, and other locations in Asia. He previously served as president of the Association for Business Communication, a global organization of business communication scholars and instructors. Professor Cardon received his bachelor's degree from Brigham Young University, master's degrees from the University of Georgia and Utah State University, and doctoral degrees from the University of Southern California and Utah State University. He is an active member of Rotary International, a global service organization committed to promoting peace, fighting disease, providing educational opportunities, and growing local economies.


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