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Business Communication: Developing Leaders for a Networked World https://www.mheducation.com/cover-images/Jpeg_400-high/1260088340.jpeg 4 2021 9781260088342 Students preparing to succeed in today’s workplace require solid training in communication skills and principles, as well as experience in realistic professional applications.<br><br>Peter Cardon brings substantial and concrete business-world experience to bear in the text’s principles, examples, and activities and ensure that the theories, concepts, and skills most relevant are fully represented and engaged. The result is a program that speaks student’s language and helps them understand and apply business communication skills in their personal and professional lives.<br><br>Since professional success depends on managing and working within professional relationships, unique to the market, the first chapter of this text is focused on establishing credibility. Principles of relationship-building such as personal credibility, emotional intelligence and listening are then woven throughout the text.&nbsp;<br><br>The case-based approach helps students learn how communication can build rich and productive relationships between professionals. Each chapter opens with a short business case and integrates examples from the case throughout the chapter and into the model documents, engaging students in the story behind each business message.&nbsp;<br><br><br>
09781260088342
Business Communication:  Developing Leaders for a Networked World
Business Communication:  Developing Leaders for a Networked World

Business Communication: Developing Leaders for a Networked World, 4th Edition

ISBN10: 1260088340 | ISBN13: 9781260088342
By Peter Cardon

Purchase Options:

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Instructor Details

Students preparing to succeed in today’s workplace require solid training in communication skills and principles, as well as experience in realistic professional applications.

Peter Cardon brings substantial and concrete business-world experience to bear in the text’s principles, examples, and activities and ensure that the theories, concepts, and skills most relevant are fully represented and engaged. The result is a program that speaks student’s language and helps them understand and apply business communication skills in their personal and professional lives.

Since professional success depends on managing and working within professional relationships, unique to the market, the first chapter of this text is focused on establishing credibility. Principles of relationship-building such as personal credibility, emotional intelligence and listening are then woven throughout the text. 

The case-based approach helps students learn how communication can build rich and productive relationships between professionals. Each chapter opens with a short business case and integrates examples from the case throughout the chapter and into the model documents, engaging students in the story behind each business message. 


Brief Contents
Part 1 Introduction to Business Communication
     1 Establishing Credibility
Part 2 Principles of Interpersonal Communication
     2 Interpersonal Communication and Emotional Intelligence
     3 Team Communication and Difficult Conversations
     4 Global Communication and Diversity
Part 3 Principles for Business Messages
     5 Creating Effective Business Messages
     6 Improving Readability with Style and Design
     7 Email and Other Traditional Tools for Business Communication
     8 Social Media for Business Communication
Part 4 Types of Business Messages
     9 Routine Business Messages
   10 Persuasive Messages
   11 Bad-News Messages
Part 5 Reports and Presentations
   12 Research and Business Proposals and Planning for Business Reports
   13 Completing Business Proposals and Business Reports
   14 Planning Presentations
   15 Delivering Presentations
   16 Employment Communications
Appendixes
Appendix A Punctuation, Number Usage, and Grammar
Appendix B Formatting for Letters and Memos
Index
Bonus Content Available only at www.mcgrawhillcreate.com/cardon or in the e-book within McGraw-Hill Connect®.
Bonus Chapter Crisis Communications and Public Relations Messages
Bonus Appendix Creating Proposals and Business Plans

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About the Author

Peter Cardon

Peter W. Cardon, MBA, MS, EdD, PhD, is a professor in the Department of Business Communication at the University of Southern California. He teaches a variety of courses in the MBA and undergraduate business programs, including management communication, intercultural communication, and digital communication. With approximately 100 refereed articles, Pete is an active contributor to the latest research in intercultural communication, social networking, team collaboration, and leadership communication. He is proud to engage in a discipline that helps so many business professionals and students reach career and personal goals.

Pete is an active member of the Association for Business Communication (ABC), for which he previously served as president. He currently serves as an Editorial Review Board member for the International Journal of Business Communication (IJBC) and Business and Professional Communication Quarterly (BPCQ).

Prior to joining higher education, Pete worked as a marketing director at an international tourism company that focused on the markets of Brazil, South Korea, Japan, and Taiwan. Before that position, he was an account manager in a manufacturing company.

Pete is a strong advocate of global business ties. Having worked in China for three years and consulted in and traveled to roughly 75 countries, he has worked extensively with clients, customers, colleagues, and other partners across the world. To help students develop global leadership skills, he has led student groups on company tours and humanitarian projects to mainland China, Hong Kong, Macao, Taiwan, South Korea, Mexico, and the Dominican Republic. He is an active member of Rotary International, a global service organization committed to promoting peace, fighting disease, providing educational opportunities, and growing local economies. He believes the Rotary motto “Service Above Self” is a standard that all ethical business professionals should adopt.




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