Business Communication: Developing Leaders for a Networked World https://www.mheducation.com/cover-images/Jpeg_400-high/1260088340.jpeg 4 9781260088342 Students preparing to succeed in today’s workplace require solid training in communication skills and principles, as well as experience in realistic professional applications. Peter Cardon brings substantial and concrete business-world experience to bear in the text’s principles, examples, and activities and ensure that the theories, concepts, and skills most relevant are fully represented and engaged. The result is a program that speaks student’s language and helps them understand and apply business communication skills in their personal and professional lives. Since professional success depends on managing and working within professional relationships, unique to the market, the first chapter of this text is focused on establishing credibility. Principles of relationship-building such as personal credibility, emotional intelligence and listening are then woven throughout the text. The case-based approach helps students learn how communication can build rich and productive relationships between professionals. Each chapter opens with a short business case and integrates examples from the case throughout the chapter and into the model documents, engaging students in the story behind each business message.
Business Communication:  Developing Leaders for a Networked World

Business Communication: Developing Leaders for a Networked World

4th Edition
By Peter Cardon
ISBN10: 1260088340
ISBN13: 9781260088342
Copyright: 2021
Product Details +
09781260088342

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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Brief Contents
Part 1 Introduction to Business Communication
     1 Establishing Credibility
Part 2 Principles of Interpersonal Communication
     2 Interpersonal Communication and Emotional Intelligence
     3 Team Communication and Difficult Conversations
     4 Global Communication and Diversity
Part 3 Principles for Business Messages
     5 Creating Effective Business Messages
     6 Improving Readability with Style and Design
     7 Email and Other Traditional Tools for Business Communication
     8 Social Media for Business Communication
Part 4 Types of Business Messages
     9 Routine Business Messages
   10 Persuasive Messages
   11 Bad-News Messages
Part 5 Reports and Presentations
   12 Research and Business Proposals and Planning for Business Reports
   13 Completing Business Proposals and Business Reports
   14 Planning Presentations
   15 Delivering Presentations
   16 Employment Communications
Appendixes
Appendix A Punctuation, Number Usage, and Grammar
Appendix B Formatting for Letters and Memos
Index
Bonus Content Available only at www.mcgrawhillcreate.com/cardon or in the e-book within McGraw-Hill Connect®.
Bonus Chapter Crisis Communications and Public Relations Messages
Bonus Appendix Creating Proposals and Business Plans

About the Author

Peter Cardon

Pete Cardon teaches management communication, international business communication, and advanced business writing at the Marshall School of Business at the University of Southern California. His primary research interests are intercultural communication and computer-mediated communication. Pete is currently a board member for the Association of Business Communication and the Orchid Foundation. Prior to joining USC, Pete taught at the University of South Carolina for six years and Utah State University for three years. Before working in higher education, he held several marketing and management positions in the tourism and manufacturing industries. Along the way, he has worked in China for three years and traveled to approximately forty countries for work and research.

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