My Account Details

ISBN10: 1265902666 | ISBN13: 9781265902667

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Instructor Information
Quick Actions (Only for Validated Instructor Accounts):
Market-defining since it was introduced, International Business: Competing in the Global Marketplace, sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The text provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market. It incorporates leading-edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory.
1. Globalization
PART TWO: NATIONAL DIFFERENCES
2. National Differences in Political, Economic, and Legal Systems
3. National Differences in Economic Development
4. Differences in Culture
5. Ethics, Corporate Social Responsibility, and Sustainability
PART THREE: THE GLOBAL TRADE AND INVESTMENT
ENVIRONMENT
6. International Trade Theory
7. Government Policy and International Trade
8. Foreign Direct Investment
9. Regional Economic Integration
PART FOUR: THE GLOBAL MONETARY SYSTEM
10. The Foreign Exchange Market
11. The International Monetary System
12. The Global Capital Market
PART FIVE: THE STRATEGY AND STRUCTURE OF
INTERNATIONAL BUSINESS
13. The Strategy of International Business
14. The Organization of International Business
15. Entering Developed and Emerging Markets
PART SIX: INTERNATIONAL BUSINESS FUNCTIONS
16. Exporting, Importing, and Countertrade
17. Global Production and Supply Chain Management
18. Global Marketing and Business Analytics
19. Global Human Resource Management
20. Accounting and Finance in International Business
PART SEVEN: INTEGRATIVE CASES
How the iPhone Is Made:
Apple’s Global Production
System
Kenya: An African Lion
Poland: Eastern Europe’s
Economic Miracle
Culture and Business in Saudi Arabia
Microsoft Goes Carbon Neutral
A Tale of Two Nations:
Ghana and South Korea
American Steel Tariffs
Starbucks’ Foreign Direct
Investment
The Cost of Brexit
Managing Foreign
Currency
Exposure at 3M
Pakistan Takes Another
IMF Loan
Saudi Aramco
Red Bull
Dow Chemical’s Global
Matrix Structure
Walmart International
IKEA Entering India,
Finally!
Higher Education
Exporting and International Competitiveness
Blockchain Technology
and Global Supply Chains Marketing Sneakers
Global Mobility at Shell
Accessibility
Creating accessible products is a priority for McGraw Hill. We make accessibility and adhering to WCAG AA guidelines a part of our day-to-day development efforts and product roadmaps.
For more information, visit our accessibility page, or contact us at accessibility@mheducation.com
Affordability
Reduce course material costs for your students while still providing full access to everything they need to be successful. It isn't too good to be true - it's Inclusive Access.
Need support? We're here to help - Get real-world support and resources every step of the way.