Entrepreneurial Small Business https://www.mheducation.com/cover-images/Jpeg_400-high/1260260542.jpeg 6 9781260260540 Entrepreneurial Small Business, 6e, continues its tradition of being readable, relevant, and real – and provides students with a clear vision of small business as it is today. Its practical approach focuses on starting and managing the type of small businesses that we patronize every day – restaurants, beauty salons, plumbing companies lawn care companies, etc. The text is written for the vast majority of small-business entrepreneurs who need a business plan in order to get funding from friends, family, and bankers, not venture capitalists roaming the coffee shops. And for business owners who need to operate and fund themselves for the years it will take until the business matures into its best self
Entrepreneurial Small Business

Entrepreneurial Small Business

6th Edition
By Jerome Katz and Richard Green
ISBN10: 1260260542
ISBN13: 9781260260540
Copyright: 2021
Product Details +
09781260260540

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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Part One
Entrepreneurs and Ideas: The Basis of Small Business
1. Small Business: Varieties and Impacts 
2. Small Business Entrepreneurs: Characteristics and Competencies 
3. Small Business Environment: Managing External Relations 
4. Small Business Ideas: Creativity, Opportunity, and Feasibility 
Part Two
Small Business Paths and Plans
5. Small Business Entry: Paths to Part-Time Entrepreneurship 
6. Small Business Entry: Paths to Entrepreneurship 
7. Small Business Strategies: Imitation with a Twist
8. Business Plans: Seeing Audiences and Your Business Clearly 
Part Three
Marketing in the Small Business 
9. Small Business Marketing: Customers and Products 
10. Small Business Promotion: Capturing the Eyes of Your Market 
11. Small Business Pricing, Distribution, and Location 
Part Four
Accounting, Cash, and Finance in the Small Business 
12. Small Business Accounting: Projecting and Evaluating Performance 
13. Cash: Lifeblood of the Business 
14. Small Business Finance: Using Equity, Debt, and Gifts 
15. Assets: Inventory and Operations Management 
16. Small Business Protection: Risk Management and Insurance 
Part Five
Management and Organization in the Small Business 
17. Legal Issues: Recognizing Your Small Business Needs 
18. Human Resource Management: Small Business Considerations 
 

About the Author

Jerome Katz

Richard Green

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