M: Marketing https://www.mheducation.com/cover-images/Jpeg_400-high/1259924033.jpeg
M: Marketing

M: Marketing

6th Edition
By Dhruv Grewal and Michael Levy
ISBN10: 1259924033
ISBN13: 9781259924033
Copyright: 2019
Product Details +

Purchase Options

Students, we’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success. See tabs below to explore options and pricing. Don't forget, we accept financial aid and scholarship funds in the form of credit or debit cards.

Connect

  • Personalize your learning, save time completing homework, and possibly earn a better grade
  • Access to eBook, homework and adaptive assignments, videos, and study resources
  • Download free ReadAnywhere App for offline access to eBook for anytime reading
  • Connect may be assigned as part of your grade. Check with your instructor to see if Connect is used in your course.

See how Connect works >


ISBN10: 1260157997 | ISBN13: 9781260157994

6 Month

$95.00

McGraw-Hill eBook

  • For purchase of Connect, which provides access to assignments and eBook, click on the DIGITAL tab
  • Rent or purchase for a fraction of the printed textbook price
  • Easily highlight, take notes and search in your eBook
  • Download free ReadAnywhere App for offline access to eBook for anytime reading

Learn more


Rent Monthly

$9.95/mo


or

Rent (180 Day)

$44.99


or

Lifetime

$69.99

Textbook Rental

  • Rent printed textbook for fraction of price of a full retail textbook
  • Return, or opt to purchase at end of rental period
  • No-hassle returns with free shipping
  • Rental transaction occurs through Chegg, McGraw-Hill’s authorized rental partner


ISBN10: 1259924033 | ISBN13: 9781259924033

Purchase

$58.00

Loose-Leaf Purchase

  • Purchase un-bound 3-ring binder ready textbook
  • Flexibility and ease of selecting chapters to take where you want to go

What are my shipping options?


ISBN10: 1260158039 | ISBN13: 9781260158038

Purchase

$97.33

Connect + Textbook Rental

Receive instant access to:

  • Rent for up to 70% savings on textbook rental
  • Personalize your learning, save time completing homework, and possibly earn a better grade
  • Access to eBook, homework and adaptive assignments, videos, and study resources
  • Download free ReadAnywhere App for offline access to eBook for anytime reading
  • Return, or opt to purchase at end of rental period
  • No-hassle returns with free shipping

See how Connect works >


ISBN10: 1260574695 | ISBN13: 9781260574692

Purchase

$123.00

Connect + Loose Leaf

  • Personalize your learning, save time completing homework, and possibly earn a better grade
  • Access to eBook, homework and adaptive assignments, videos, and study resources
  • Download free ReadAnywhere App for offline access to eBook for anytime reading
  • Purchase un-bound 3-ring binder ready textbook
  • Flexibility and ease of selecting chapters to take where you want to go

See how Connect works >

What are my shipping options?


ISBN10: 1260437663 | ISBN13: 9781260437669

Purchase

$144.00

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

SECTION 1: ASSESSING THE MARKETPLACE
1 Overview of Marketing
2 Developing Marketing Strategies and a Marketing Plan
3 Social and Mobile Marketing
4 Conscious Marketing, Corporate Social Responsibility, and Ethics
5 Analyzing the Marketing Environment
SECTION 2: UNDERSTANDING THE MARKETPLACE
6 Consumer Behavior
7 Business-to-Business Marketing
8 Global Marketing
SECTION 3: TARGETING THE MARKETPLACE
9 Segmentation, Targeting, and Positioning
10 Marketing Research
SECTION 4: VALUE CREATION
11 Product, Branding, and Packaging Decisions
12 Developing New Products
13 Services: The Intangible Product
SECTION 5: VALUE CAPTURE
14 Pricing Concepts for Establishing Value
SECTION 6: VALUE DELIVERY: DESIGNING THE CHANNEL AND SUPPLY CHAIN
15 Supply Chain and Channel Management
16 Retailing and Omnichannel Marketing
SECTION 7: VALUE COMMUNICATION
17 Integrated Marketing Communications
18 Advertising, Public Relations, and Sales Promotions
19 Personal Selling and Sales Management