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ISBN10: 1265444315 | ISBN13: 9781265444310
The Microeconomy Today
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POLICY-ORIENTED RELEVANCY, READABILITY, RELIABLILITY
The Micro Economy Today has long been recognized as the most policy-oriented introduction to economics. The text begins by depicting the President of the United States as the “Economist in Chief” and mentions some of the policy decisions he confronts. Every chapter emphasizes that theme by highlighting and analyzing policy issues. Every edition continues to be updated to present the latest, most pressing policy issues.
The 17th edition is no exception, filled with the latest in economic trends, policy, and data, as well as examples using topics ripped from today’s headlines that will resonate with students and help them connect concepts they’re learning to the real-world and deepen their understanding in a way that they can relate to and is meaningful. The relevancy and readability of the 17th edition are reinforced with a variety of unique features, all-new questions and problems and robust integration with Connect. The authors have worked to ensure The Micro Economy Today is tightly integrated with the adaptive digital tools and dynamic interactive resources available in Connect. Connect is proven to increase student engagement and success. For professors, there is also an updated instructor guide to bring new ideas to your course, no matter the format.
Chapter 1: Economics: The Core Issues
Appendix: Using Graphs
Chapter 2: The U.S. Economy: A Global View
Chapter 3: Supply and Demand
Chapter 4: The Role of Government
PART 2: PRODUCT MARKETS: THE BASICS
Chapter 5: Consumer Choice
Appendix: Indifference Curves
Chapter 6: Elasticity
Chapter 7: The Costs of Production
PART 3: MARKET STRUCTURE
Chapter 8: The Competitive Firm
Chapter 9: Competitive Markets
Chapter 10: Monopoly
Chapter 11: Oligopoly
Chapter 12: Monopolistic Competition
PART 4: REGULATORY ISSUES
Chapter 13: Natural Monopolies: (De)Regulation?
Chapter 14: Environmental Protection
Chapter 15: The Farm Problem
PART 5: FACTOR MARKETS: BASIC THEORY
Chapter 16: The Labor Market
Chapter 17: Labor Unions
Chapter 18: Financial Markets
PART 6: DISTRIBUTIONAL ISSUES
Chapter 19: Taxes: Equity Versus Efficiency
Chapter 20: Transfer Payments: Welfare and Social Security
PART 7: INTERNATIONAL ECONOMICS
Chapter 21: International Trade
Chapter 22: International Finance
Chapter 23: Global Poverty
About the Author
Bradley Schiller
Bradley R. Schiller has more than four decades of experience teaching introductory economics at American University, the University of Nevada, the University of California (Berkeley and Santa Cruz), and the University of Maryland. He has given guest lectures at more than 300 colleges ranging from Fresno, California, to Istanbul, Turkey. Dr. Schiller’s unique contribution to teaching is his ability to relate basic principles to current socioeconomic problems, institutions, and public policy decisions. This perspective is evident throughout The Economy Today.
Dr. Schiller derives this policy focus from his extensive experience as a Washington consultant. He has been a consultant to most major federal agencies, many congressional committees, political candidates, and presidents. In addition, he has evaluated scores of government programs and helped design others. His studies of poverty, discrimination, training programs, tax reform, pensions, welfare. Social Security, and lifetime wage patterns have appeared in both professional journals and popular media. Dr. Schiller is also a frequent commentator on economic policy for television and radio, and his commentary has appeared in The Wall Street Journal, The Washington Post, The New York Times, and Los Angeles Times, among other major newspapers.
Dr. Schiller received his Ph.D. from Harvard and his B.A. degree, with great distinction, from the University of California (Berkeley). On his days off, Dr. Schiller is on the tennis courts, the ski slopes, or the crystal-blue waters of Lake Tahoe.
Karen Gebhardt
Dr. Karen Gebhardt is a faculty member in the Department of Economics and is the Director of the Online Economics Program at the University of Colorado Boulder in 2023, she received a national award by the University Professional and Continuing Education Association recognizing her excellence in online teaching and course development. Dr. Gebhardt has a passion for teaching economics. She regularly instructs courses in all modalities (online, on campus, hybrid, remote) from introductory courses in macro- and microeconomics, to upper-division courses in microeconomics, international trade, and managerial economics and graduate courses in environmental economics and public finance.
She is an early adopter of teaching with technology and advocates strongly for it because she sees the difference it makes in student engagement and learning. Dr. Gebhardt was the recipient of the Water Pik Excellence in Education Award in 2006 and was awarded the Best Teacher Award in 2015 while she was at Colorado State University. She most recently won a national award for excellence in online teaching and course development from the University Professional and Continuing Education Association.
Dr. Gebhardt research interests, publications, and presentations involve economics and online education and the economics of human-wildlife interaction. Before returning to academia, she worked as an economist at the U.S. Department of Agriculture/Animal and Plant Health Inspection Service/Wildlife Services/National Wildlife Research Center, conducting research related to the interactions of humans and wildlife. Her current research focuses on using data to improve student learning outcomes in economics education with an emphasis on improving grades and completion rates in online courses.
In her free time. Dr. Gebhardt enjoys learning about new teaching methods that integrate technology and going rock climbing and camping in the Colorado Rockies and beyond.
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