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ISBN10: 1264007396 | ISBN13: 9781264007394

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
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Connect Master: Introduction to Business utilizes consumable digital content and experiential learning activities to teach today's most important business concepts. By immersing students with straightforward, conversational style stories and engaging in meaningful practice activities, learners can quickly comprehend key course concepts and apply them to challenges professionals face in today's world of work.
Customizable content built with deliberate instructional alignment provides students with focused instruction and assessments. Master takes students beyond rudimentary knowledge to mastery of foundational concepts through adaptive learning with just-in-time learning resources, paired with practical assessments.
Fostering an Ethical, Socially Responsible, Diverse, Equitable, and Inclusive Workplace
Fundamentals of Economics and Types of Markets
The Development of the Global Economy
Entrepreneurship: Going from an Idea to a Business
Accounting and Financial Statements
Core Components of Finance and Banking
Securities, Investments, and Financial Literacy
Management and Leadership
Operations Management
Human Resource Management and Labor Relations
Organizational Behavior
Introduction to Marketing
Products
Pricing and Distribution
Promotion Mix: Tools, Goals, and Strategies
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