Predictive Analytics for Business Strategy https://www.mheducation.com/cover-images/Jpeg_400-high/1259191516.jpeg 1 9781259191510 Designed for courses that provide a conceptual and broad-based introduction to econometrics and business analytics, Predictive Analytics for Business Strategy, 1st edition provides future managers with a basic understanding of what data can do in forming business strategy without getting into a taxonomy of models and their statistical properties. Through engaging questions, explanations, and applications, students develop a deeper understanding of the fundamental reasoning behind how and why analysis can generate actionable knowledge and learn to think critically about whether a given analysis has merit or not.
Predictive Analytics for Business Strategy

Predictive Analytics for Business Strategy

1st Edition
By Jeff Prince
ISBN10: 1259191516
ISBN13: 9781259191510
Copyright: 2019
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09781259191510

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ISBN10: 1259191516 | ISBN13: 9781259191510

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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Chapter 1: The Roles of Data and Predictive Analytics in Business

Chapter 2: Reasoning with Data

Chapter 3: Reasoning from Sample to Population

Chapter 4: The Scientific Method: The Gold Standard for Establishing Causality

Chapter 5: Linear Regression as a Fundamental Descriptive Tool

Chapter 6: Correlation vs. Causality in Regression Analysis

Chapter 7: Basic Methods for Establishing Causal Inference

Chapter 8: Advances Methods for Establishing Causal Inference

Chapter 9: Prediction for a Dichotomous Variable

Chapter 10: Identification and Data Assessment