Skip to main content

Humanities, Social Science and Language

Digital Products

Course managementreporting, and student learning tools backed by great support.

McGraw Hill GO
Greenlight learning with the new eBook+

Personalize learning and assessment

ALEKS® Placement, Preparation, and Learning
Achieve accurate math placement

Ignite mastery of MS Office and IT skills

McGraw Hill eBook & ReadAnywhere App
Get learning that fits anytime, anywhere

Sharpen: Study App
A reliable study app for students

Virtual Labs
Flexible, realistic science simulations


Inclusive Access
Reduce costs and increase success

LMS Integration
Log in and sync up

Math Placement
Achieve accurate math placement

Content Collections powered by Create®
Curate and deliver your ideal content

Custom Courseware Solutions
Teach your course your way

Professional Services
Collaborate to optimize outcomes

Remote Proctoring
Validate online exams even offsite

Institutional Solutions
Increase engagement, lower costs, and improve access for your students


General Help & Support Info
Customer Service & Tech Support contact information

Online Technical Support Center
FAQs, articles, chat, email or phone support

Support At Every Step
Instructor tools, training and resources for ALEKS, Connect & SIMnet

Instructor Sample Requests
Get step by step instructions for requesting an evaluation, exam, or desk copy

Platform System Check
System status in real time

Managerial Economics: Foundations of Business Analysis and Strategy
Managerial Economics: Foundations of Business Analysis and Strategy

Managerial Economics: Foundations of Business Analysis and Strategy, 14th Edition

ISBN10: 1266257799 | ISBN13: 9781266257797
By Christopher Thomas
© 2024

Format Options:

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Instructor Information

Quick Actions (Only for Validated Instructor Accounts):

Thomas’ Managerial Economics: Foundations of Business Analysis and Strategy emphasizes an economic way of thinking while focusing on business analytics in an easy-to-learn and easy-to-teach-from way. This self-contained textbook requires no previous training in economics. 

Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both routine decisions of managing the daily operations of a business as well as longer-run strategic decisions designed to manipulate actions and reactions of rival firms.

CHAPTER 1: Managers, Profits, and Markets  
CHAPTER 2: Demand, Supply, and Market Equilibrium  
CHAPTER 3: Marginal Analysis for Optimal Decisions  
CHAPTER 4: Basic Estimation Techniques  
CHAPTER 5: Theory of Consumer Behavior  
CHAPTER 6: Elasticity and Demand  
CHAPTER 7: Demand Estimation and Forecasting  
Online Appendix 1: Estimating and Forecasting Industry Demand for Price-Taking Firms 
CHAPTER 8: Production and Cost in the Short Run  
CHAPTER 9: Production and Cost in the Long Run  
CHAPTER 10: Production and Cost Estimation  
Online Appendix 2: Linear Programming 
CHAPTER 11: Managerial Decisions in Competitive Markets  
Online Appendix 3: Producer Surplus and Economic Rent 
CHAPTER 12: Managerial Decisions for Firms with Market Power  
CHAPTER 13: Strategic Decision Making in Oligopoly Markets  
CHAPTER 14: Advanced Pricing Techniques  
Online Appendix 4: Pricing Multiple Products Related in Production 
CHAPTER 15: Decisions under Risk and Uncertainty  
CHAPTER 16: Government Regulation of Business  
Web Chapter 1: The Investment Decision 
McGraw Hill Connect Product Logo

Main Features

  • LMS Integration
  • Print/Loose-Leaf Book Add-On Availability
  • Presentation Slides & Instructor Resources
  • Question & Test Banks
  • Adaptive Assignments
  • Student Progress Reporting & Analytics
  • Essay Prompts
  • Polling
  • Prebuilt Courses
  • Interactive Exercises
  • eBook Access (ReadAnywhere App)
  • Remote Proctoring (Proctorio)
  • Subject-Specific Tools

About the Author

Christopher Thomas

Christopher R. Thomas is an associate professor of economics at University of South Florida (USF), where he has spent the past 40 years and held the Exide Professorship of Sustainable Enterprise from 2004 through 2010. Before beginning his academic career at USF in 1982, Professor Thomas worked as an energy economist at Oak Ridge National Laboratory. He now teaches managerial economics to undergraduates and MBA students in both traditional and executive formats. Professor Thomas has published numerous articles on government regulation of industry and antitrust issues and is coeditor of the Oxford Handbook in Managerial Economics. Professor Thomas lives with his wife in Brooksville, Florida, where he enjoys hobby ranching and playing bad golf.


Creating accessible products is a priority for McGraw Hill. We make accessibility and adhering to WCAG AA guidelines a part of our day-to-day development efforts and product roadmaps.

For more information, visit our accessibility page, or contact us at

affordability icon


Reduce course material costs for your students while still providing full access to everything they need to be successful. It isn't too good to be true - it's Inclusive Access.

Need support?   We're here to help - Get real-world support and resources every step of the way.