Log In to My PreK-12 Platform
Managerial Economics: Foundations of Business Analysis and Strategy, 14th Edition
ISBN10: 1266257799 | ISBN13: 9781266257797
© 2024
Format Options:
* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Instructor Information
Quick Actions (Only for Validated Instructor Accounts):
Thomas’ Managerial Economics: Foundations of Business Analysis and Strategy emphasizes an economic way of thinking while focusing on business analytics in an easy-to-learn and easy-to-teach-from way. This self-contained textbook requires no previous training in economics.
Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both routine decisions of managing the daily operations of a business as well as longer-run strategic decisions designed to manipulate actions and reactions of rival firms.
CHAPTER 1: Managers, Profits, and Markets
CHAPTER 2: Demand, Supply, and Market Equilibrium
CHAPTER 3: Marginal Analysis for Optimal Decisions
CHAPTER 4: Basic Estimation Techniques
CHAPTER 5: Theory of Consumer Behavior
CHAPTER 6: Elasticity and Demand
CHAPTER 7: Demand Estimation and Forecasting
Online Appendix 1: Estimating and Forecasting Industry Demand for Price-Taking Firms
CHAPTER 8: Production and Cost in the Short Run
CHAPTER 9: Production and Cost in the Long Run
CHAPTER 10: Production and Cost Estimation
Online Appendix 2: Linear Programming
CHAPTER 11: Managerial Decisions in Competitive Markets
Online Appendix 3: Producer Surplus and Economic Rent
CHAPTER 12: Managerial Decisions for Firms with Market Power
CHAPTER 13: Strategic Decision Making in Oligopoly Markets
CHAPTER 14: Advanced Pricing Techniques
Online Appendix 4: Pricing Multiple Products Related in Production
CHAPTER 15: Decisions under Risk and Uncertainty
CHAPTER 16: Government Regulation of Business
Web Chapter 1: The Investment Decision
CHAPTER 2: Demand, Supply, and Market Equilibrium
CHAPTER 3: Marginal Analysis for Optimal Decisions
CHAPTER 4: Basic Estimation Techniques
CHAPTER 5: Theory of Consumer Behavior
CHAPTER 6: Elasticity and Demand
CHAPTER 7: Demand Estimation and Forecasting
Online Appendix 1: Estimating and Forecasting Industry Demand for Price-Taking Firms
CHAPTER 8: Production and Cost in the Short Run
CHAPTER 9: Production and Cost in the Long Run
CHAPTER 10: Production and Cost Estimation
Online Appendix 2: Linear Programming
CHAPTER 11: Managerial Decisions in Competitive Markets
Online Appendix 3: Producer Surplus and Economic Rent
CHAPTER 12: Managerial Decisions for Firms with Market Power
CHAPTER 13: Strategic Decision Making in Oligopoly Markets
CHAPTER 14: Advanced Pricing Techniques
Online Appendix 4: Pricing Multiple Products Related in Production
CHAPTER 15: Decisions under Risk and Uncertainty
CHAPTER 16: Government Regulation of Business
Web Chapter 1: The Investment Decision
Main Features
- LMS Integration
- Print/Loose-Leaf Book Add-On Availability
- Presentation Slides & Instructor Resources
- Question & Test Banks
- Adaptive Assignments
- Student Progress Reporting & Analytics
- Essay Prompts
- Polling
- Prebuilt Courses
- Interactive Exercises
- eBook Access (ReadAnywhere App)
- Remote Proctoring (Proctorio)
- Subject-Specific Tools
Accessibility
Creating accessible products is a priority for McGraw Hill. We make accessibility and adhering to WCAG AA guidelines a part of our day-to-day development efforts and product roadmaps.
For more information, visit our accessibility page, or contact us at accessibility@mheducation.com
Affordability
Reduce course material costs for your students while still providing full access to everything they need to be successful. It isn't too good to be true - it's Inclusive Access.
Need support? We're here to help - Get real-world support and resources every step of the way.
