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ISBN10: 1264608691 | ISBN13: 9781264608690

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
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Digital Marketing is targeted primarily at undergraduate courses in Digital Marketing. It may also be used in certificate and graduate programs. It is grounded in marketing theory and concepts and adopts a strategic and analytical approach with global examples. The material can be used in any teaching format: in-class, online, and hybrid. Not only does it reference some of the latest digital marketing tools, it also emphasizes current marketing
trends and shows how these may be applied.
2: Creating Value through Digital Marketing Strategy
3: Digital Consumer Behavior and Customer Relationship and Experience Management
4: Website Marketing Strategy
5: Search Engine Optimization (SEO) Strategy
6: Search Engine Marketing (SEM) Strategy
7: Email Marketing Strategy
8: Social Media and Community Marketing Strategy
9: Mobile Marketing Strategy
10: Digital Brand, Trust, and Reputation Management Strategy
11: Digital Marketing Legal, Ethical, Privacy, and Security Considerations
12: Trends and the Future of Digital Marketing
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