About the Program
Designed as stand-alone, semester-length texts, books in the Glencoe Marketing Series also function as supplemental texts for Marketing I courses that may use Marketing Essentials.
Features:
- Power Read - Feature box at the beginning of each chapter that lists 4 reading strategies to help students get the most out of the text. These reading strategies are then implemented throughout each chapter with questions at point of use to cue students.
- Real-World Scenario begins each chapter, with Part 2 continued in the middle of the chapter; each part concludes with 2 critical thinking questions.
- World Market - International marketing feature emphasizes the global nature of marketing related to the specific marketing area; concludes with a critical thinking question.
Program Components
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Products
To learn about the specific purchase options for this program, please contact our Customer Service team at 800-338-3987
- We have stopped printing many old products, but we might have some stock in our warehouse.
- Select legacy products are available on Create® EasyOrder.