Glencoe Marketing Series: Retailing

Glencoe Marketing Series: Retailing focuses on retail marketing, management, and merchandising. Developed to meet state standards and objectives, the Glencoe Marketing Series books have been developed for secondary students taking Marketing II courses.
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About the Program

Designed as stand-alone, semester-length texts, books in the Glencoe Marketing Series also function as supplemental texts for Marketing I courses that may use Marketing Essentials.

Features:

  • Power Read - Feature box at the beginning of each chapter that lists 4 reading strategies to help students get the most out of the text. These reading strategies are then implemented throughout each chapter with questions at point of use to cue students.
  • Real-World Scenario begins each chapter, with Part 2 continued in the middle of the chapter; each part concludes with 2 critical thinking questions.
  • World Market - International marketing feature emphasizes the global nature of marketing related to the specific  marketing area; concludes with a critical thinking question.

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Products

To learn about the specific purchase options for this program, please contact our Customer Service team at 800-338-3987

  • We have stopped printing many old products, but we might have some stock in our warehouse.
  • Select legacy products are available on Create® EasyOrder.