Glencoe Marketing Essentials © 2009

Grade Levels: 9-12
Glencoe Marketing Essentials is the top selling book in marketing education because it includes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing. Students get a step-by-step introduction to creating marketing plans.

About the Program

Glencoe Marketing Essentials is the top selling book in marketing education because it includes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing. Students get a step-by-step introduction to creating marketing plans; DECA prep activities help students gain confidence in using the skills they've learned. Marketing Essentials also provides teachers with all the support materials they need. 

Features include:

  • All new DECA Connection features and role plays to align with revised and new events and performance indicators
  • Reading Guides with academic standards and vocabulary
  • Standardized test practice and test-taking tips
  • Integrated academic activities
  • Research-based reading strategies

Program Components

  • Marketing Essentials, Student Edition
    Marketing Essentials, Student Edition
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