The Art of Public Speaking (Lucas), 12th edition 2015

The Art of Public Speaking continues to define the art of being the best public speaker by helping today's students become capable and responsible speakers and thinkers. With a strong focus on the practical skills of public speaking and grounded in classical and contemporary theories of rhetoric, The Art of Public Speaking covers all major aspects of speech preparation and presentation.
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About the Program

Using the full suite of Connect® resources, students learn to internalize the principles of public speaking, build confidence through speech practice, and prepare for success in the classroom and beyond. The Connect® suite includes:

  • New Enhanced Speech Capture: Instructors now have the ability to evaluate live speeches using a customizable rubric.
  • Instructors may upload speech videos on students' behalf to create and manage true peer review assignments.
  • Ground-breaking adaptive learning system that helps students "know what they know," while guiding them to experience and learn important concepts that they need to know to succeed.
  • SmartBook™ is the first and only adaptive reading and study experience designed to change the way students read and master key course concepts.


Program Components

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To learn about the specific purchase options for this program, please contact our Customer Service team at 800-338-3987

  • We have stopped printing many old products, but we might have some stock in our warehouse.
  • Select legacy products are available on Create® EasyOrder.

Additional Details & Resources

  • CHAPTER 1 Speaking in Public
  • CHAPTER 2 Ethics and Public Speaking
  • CHAPTER 3 Listening
  • CHAPTER 4 Giving Your First Speech
  • CHAPTER 5 Selecting a Topic and a Purpose
  • CHAPTER 6 Analyzing the Audience
  • CHAPTER 7 Gathering Materials
  • CHAPTER 8 Supporting your Ideas
  • CHAPTER 9 Organizing the Body of the Speech
  • CHAPTER 10 Beginning and Ending the Speech
  • CHAPTER 11 Outlining the Speech
  • CHAPTER 12 Using Language
  • CHAPTER 13 Delivery
  • CHAPTER 14 Using Visual Aids
  • CHAPTER 15 Speaking to Inform
  • CHAPTER 16 Speaking to Persuade
  • CHAPTER 17 Methods of Persuasion
  • CHAPTER 18 Speaking on Special Occasions
  • CHAPTER 19 Speaking in Small Groups
  • APPENDIX Speeches for Analysis and Discussion