INTRODUCTION: WHAT WOULD JEFF DO?
Part I
Culture
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1 RESET YOUR CLOCKS:
Your Journey Will Not Be Short or a Straight Line
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2 MERCENARY OR MISSION DRIVEN?
Be Strategic and Honest in Your Obsession,
and Then Obsess to Win
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3 MOVE FORWARD TO GET BACK TO DAY 1:
Change the Culture of the Status Quo
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4 OBSESSED IS DIFFERENT:
Create Customer Obsession in Your Business
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5 DON’T GO ALONG TO GET ALONG:
The Risk Social Cohesion Poses to Achieving Hard Results
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6 DELIVER RESULTS:
Own Your Dependencies to Overcome and Succeed
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7 OWNERSHIP FOR EVERYONE:
Compensation Strategy to Drive Enterprise Optimization
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8 AVOID COUNTRY CLUBS:
Stay Hungry Even When You’re Successful
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9 MAKE THE ELEPHANT DANCE:
Portfolio Strategy and Governance for Innovation
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10 YOU ARE THE CHIEF PRODUCT OFFICER:
The New Management Science of Being a Builder
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11 ARE YOU WILLING TO
BE MISUNDERSTOOD?
Lessons from Amazon’s Biggest Innovations
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12 GET TO YES:
Finance, Tax, Legal, and HR Teams That Matter
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13 BLOW UP THE ORG CHART:
Don’t Let Your Organizational Structure and
Titles Get in the Way
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14 GAMES FOR INNOVATION:
Spur Invention in Fun Ways
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15 THE DOOR DESK:
Forcing Innovation Through Frugality
Part II
Strategy
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16 INTRODUCTION TO
MISSION IMPOSSIBLE:
Being Digital
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17 EXPERIMENT, FAIL, RINSE, REPEAT:
Plan and Operate Your Experiments for Digital Success
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18 SO YOU WANT TO BE A PLATFORM?
Platform Strategy for the Rest of Us
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19 YES, YOU ARE A
TECHNOLOGY COMPANY:
Decentralize Your Way to Digital Greatness
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20 PIZZA FOR ALL!
The Magic of Small Autonomous Teams
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21 NEVER SAY NEVER:
Don’t Let Past Positions Create a Trap
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22 RELENTLESS.COM:
Next-Generation Operational Excellence
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23 OPW:
The Strategy of Other People’s Work
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24 THE MAGIC OF FORCING FUNCTIONS:
Get These Right, and Your Teams Will Take Off
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25 WHAT’S YOUR FLYWHEEL?
Systems Thinking in Strategy Development
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26 WHY IS THIS SO HARD?
Innovate by Reducing Friction
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27 GRANTING CUSTOMERS
SUPERPOWERS:
Dreamy Businesses and Durable Needs
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28 THINK DIFFERENTLY:
Improve Your Questions for Disruption
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29 LAUNCH AND LEARN:
Business Expansion the Amazon Way
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30 DON’T GIVE AWAY THE
OPERATING SYSTEM:
Partners, Vendors, and Strategy
Part III
Business and Technology
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31 LIES, DAMN LIES, AND METRICS:
Use Metrics to Build a Culture of Accountability
and Customer Obsession
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32 PROCESS VERSUS BUREAUCRACY:
Create Processes That Scale
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33 DO THE MATH:
The Path to Automation and AI Starts with Formulas
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34 CUSTOMER EXPERIENCE MATTERS:
Design and Measure the Customer Experience to Win
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35 WHAT’S YOUR JUST
WALK OUT TECHNOLOGY?
Use the Internet of Things to Reinvent
Customer Experiences
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36 INFORMATION SECURITY MUST DIE:
Making Security Everyone’s Job
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37 OP1:
The Painstaking Process of Planning
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38 STRATEGIC HEADCOUNT PLANNING:
Scaling and Innovating Through People Allocation
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39 ARCHITECTURE IS THE BUSINESS STRATEGY:
Win Through Technology and Architecture
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40 THE QUESTIONS YOU ASK:
Ask Your CIO These Questions—for Everyone’s Benefit
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41 THE END OF ARTIFICIAL
ARTIFICIAL INTELLIGENCE:
Prepare for a Future of Machine Learning
Part IV
Approach and Execution
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42 ONE-WAY OR TWO-WAY DOOR?
Make Better and Faster Decisions
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43 RAISE THE BAR:
Avoid the Biggest Hiring Mistakes
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44 A NARRATIVE ABOUT NARRATIVES:
Ditch the PowerPoint and Gain Clarity
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45 THE FUTURE PRESS RELEASE:
Define the Future and Get Teams on Board
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46 FAQS:
Answer Others’ Questions for Your Benefit
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47 WRITE THE USER MANUAL:
Start with the Customer and Work Backward
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48 YOU ARE WHAT YOU EAT:
Create Change Via the Executive Team Reading List
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49 FINANCE FOR FOOLS:
Free Cash Flow, Accounting, and Change
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50 THE LAST WORD ON BECOMING DIGITAL:
Trust
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50½ PRINCIPLES ARE NOT A POSTER:
The Pursuit of Speed, Agility, and Digital Leadership
NOTES
INDEX
