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Product Design and Development
Product Design and Development

Product Design and Development, 7th Edition

ISBN10: 1260043657 | ISBN13: 9781260043655
By Karl Ulrich, Steven Eppinger and Maria C. Yang
© 2020

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* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

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Designed for use in the interdisciplinary courses on product development as well as by practicing professionals, Product Design and Development 7e strikes a balanced approach between theory and practice through the authors’ emphasis on methods.

Chapter 1 Introduction 

Chapter 2 Product Development Process and Organization 

Chapter 3 Opportunity Identification 

Chapter 4 Product Planning 

Chapter 5 Identifying Customer Needs 

Chapter 6 Product Specifications 

Chapter 7 Concept Generation 

Chapter 8 Concept Selection 

Chapter 9 Concept Testing 

Chapter 10 Product Architecture 

Chapter 11 Industrial Design 

Chapter 12 Design for Environment 

Chapter 13 Design for Manufacturing and Supply Chain 

Chapter 14 Prototyping 

Chapter 15 Robust Design 

Chapter 16 Patents and Intellectual Property 

Chapter 17 Service Design 

Chapter 18 Product Development Economics 

Chapter 19 Project Management 

About the Author

Karl Ulrich

Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.

Steven Eppinger

Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.

Maria C. Yang

Maria C. Yang Massachusetts Institute of Technology  is a Professor of Mechanical Engineering and MacVicar Faculty Fellow at the Massachusetts Institute of Technology. She earned an S.B. from MIT and M.S. and Ph.D. from Stanford University, all in Mechanical Engineering. Her research investigates how early stage design process drives innovation. Her work spans product design to complex engineering systems, with applications in aerospace, energy, and water. She is an ASME Fellow and a recipient of the NSF CAREER award. Yang has previously served as director of design at a Silicon Valley start-up and co-founded a consumer product start-up.


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