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ISBN10: 0071825797 | ISBN13: 9780071825795

The Sponsorship Seeker's Toolkit, Fourth Edition by Kim Skildum-Reid and Anne-Marie Grey, 4th Edition

ISBN10: 0071825797
ISBN13: 9780071825795
By Kim Skildum-Reid and Anne-Marie Grey

© 2014 Published April 24, 2014

ISBN10: 0071825797 | ISBN13: 9780071825795

More information about this Print book can be found in the page section below.

$65.00
ISBN10: 0071825797 | ISBN13: 9780071825795

More information about this Print book can be found in the page section below.

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THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES

The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorshipnot only achievable, but sensible and straightforward.

Foreword by Karen Earl ix
Foreword by Steven Wood Schmader xi
How to Use This Book xiii
Acknowledgments xvii
Part 1 Planning
Chapter 1 Internal Planning 3
Chapter 2 Marketing Plan 23
Chapter 3 Implementing the Marketing Plan 61
Pa

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