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ISBN10: 1260460428 | ISBN13: 9781260460421

ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing by Jack J. Phillips, Frank Q. Fu, Patricia Pulliam Phillips and Hong Yi, 1st Edition

ISBN10: 1260460428
ISBN13: 9781260460421
By Jack J. Phillips, Frank Q. Fu, Patricia Pulliam Phillips and Hong Yi

© 2021 Published September 28, 2020

ISBN10: 1260460428 | ISBN13: 9781260460421

More information about this Print book can be found in the page section below.

$42.00
ISBN10: 1260460428 | ISBN13: 9781260460421

More information about this Print book can be found in the page section below.

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Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new use

Marketing is all about understanding and serving your customers’ needs—but how do you know that your events, campaigns

Acknowledgments 
Preface 

PART I Why This Is Important
1 The Value of Marketing: A Critical Issue
2 How the ROI Methodology Works 

PART II The Details of the ROI Methodology
3 Start with Why: Align Programs with th

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