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ISBN10: 007177226X | ISBN13: 9780071772266

ISBN10: 007177226X
ISBN13: 9780071772266
By Suzanne D. Sparks FitzGerald

Product Information

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Write every business correspondence with speed, precision, and power

The number one prerequisite for effective management is effective communication—and writing is a critical part of it. Simply put, whether it’s a quick e-mail or a 20-page

Preface

1. Write for Your Readers
Know Your Readers
What If You Don’t Know Your Readers?
Check for Readability
Write from the Reader’s Perspective
Build Reader Rapport
Come to Terms with Gender<

Accessibility

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