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ISBN10: 0071637087 | ISBN13: 9780071637084

ISBN10: 0071637087
ISBN13: 9780071637084
By Michael T. Bosworth, John R. Holland and Frank Visgatis

Product Information

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The Web has changed the game for your customers—and, therefore, for you. Now, CustomerCentricSelling, already recognized as one of the premiermethodologies for managing the buyer-sellerrelationship, helps you level the playing field soyou can re

Contents

Acknowledgments

Chapter 1What Is Customer-Centric Selling?
Chapter 2Opinions—The Fuel That Drives Corporations
Chapter 3Success without Sales-Ready Messaging
Chapter 4Core Concepts of CustomerCentric Selling
C

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