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ISBN10: 0071800107 | ISBN13: 9780071800105

The Business Style Handbook, Second Edition: An A-to-Z Guide for Effective Writing on the Job, 2nd Edition

ISBN10: 0071800107
ISBN13: 9780071800105
By Helen Cunningham and Brenda Greene

© 2013 Published October 2, 2012

ISBN10: 0071800107 | ISBN13: 9780071800105

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$28.00
ISBN10: 0071800107 | ISBN13: 9780071800105

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Revised and updated for the newest digital platforms—the classic guide to business writing style and protocols

While retaining all the valuable information that has made The Business Style Handbook a modern classic, the second edition provides new words, phrases and guidance to help you express yourself clearly, confidently and correctly on any digital platform.

New to this edition:

  • Updated A-to-Z section with 250 new entries
  • Best practices for email in a world of portable devices
  • Insights from communications executives at global companies

    Praise for The Business Style Handbook

    “This may be the handiest and clearest book of tips on basic business writing I’ve read in a long time.”
    —Pam Robinson, cofounder, the American Copy Editors Society

    “An excellent primer on how to communicate effectively in a business setting.”
    —Michael Barry, vice president, media relations, Insurance Information Institute

    “This book is especially helpful for people when English is their second language. I recommend it to all my business classes.”
    —Elizabeth Xu, Ph.D., author, executive mentor and leadership class instructor, Stanford University

    “You never want poor writing to get in the way of what you’re saying. . . . This style guide is a valuable resource to help ensure that the quality of your writing differentiates you.”
    —Bart Mosley, principal and chief investment officer, Alprion Capital Management LP

    • Introduction
    Writing: a core competency
    How to meet the standard
    1. Fortune 500 Survey Results
    It matters
    Guidelines, with caveats
    The content explosion
    Influence of technology
    How employees are writing
    When you need a stylebook
    Stylebooks used by companies’ professional writers
    Coping with lag time
    Strong views on buzzwords
    Preferred dictionaries
    How it all adds up
    2. Why Style Matters
    Language is dynamic
    Writing that gets the job done
    Take charge
    Pulling it together
    3. The Case for Standards
    Time for companies to invest in the users
    Create a standard
    Win employee buy-in
    4. Write WITH Purpose
    Have a goal
    Know your audience
    Write and think at the same time
    Use the right language
    Keep it short . . . most of the time
    Make longer documents user-friendly
    Get right to the point
    Take the credit
    Shift the emphasis
    Take a stand
    Think about point of view
    Keep a tight timeframe
    Strengthen your professional brand
    Review everything
    Make it look good
    Budget your time
    5. Email: Before You Hit Send
    Write smartphone-friendly emails
    Choose the right style
    Be cautious with content
    When to use email, and when not to
    Use cc, bcc and Reply to All appropriately
    Make it easy on your reader
    Be formal in formal email
    Be appropriate with greetings
    Sign off
    Be smart about email
    The A-to-Z Entries
    Sources We Like
    Notes
    Bibliography
    List of Fortune 500 Companies

    Need support?   We're here to help - Get real-world support and resources every step of the way.

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