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The Importance of Marketing You with Dr. Shane Hunt

It’s not just enough anymore to do well in college or to excel in your studies. In today’s global and competitive environment, students of all majors and all levels of education are asked to market themselves to prospective employers. Marketing, networking and creating an individual, personal “brand” are fast becoming critical job-finding and life skills. Dr. Shane Hunt, co-author of Principles of Marketing, discusses in a new podcast series the power behind personal branding, the marketing principles behind getting hired, and the importance of how to educate students to become life-long marketers.


Podcast Session
Brand: YOU

The most important brand anyone will ever manage is their own. Listen to Dr. Shane Hunt describe the importance of developing your own personal brand.

You're Hired!
Prepare for the job you want. 
Hear from Dr. Shane Hunt as he describes the 4 basic marketing principles that help you get hired. 
Preparing Future Marketers
Hear from Dr. Shane Hunt on the passion, purpose, and importance of educating students to become future marketers. 

About the Author

Dr. Shane Hunt received his Ph.D. in Marketing from Oklahoma State University where he was a AMA Sheth Foundation and National Conference in Sales Management Doctoral Fellow. Shane's research has appeared in the Journal of Personal Selling and Sales Management, The Journal of Business Logistics and he has been invited to present to numerous organizations including the American Marketing Association and the National Conference in Sales Management. After completing his MBA at the University of Oklahoma, Shane went to work for a Fortune 500 company in Tulsa, OK and spent eight years working as a pricing analyst, product manager, and business development manager overseeing numerous Mergers and Acquisitions initiatives. Shane is now the Dean of the College of Business and Professor of Marketing at Arkansas State University. He is also the co-author of the McGraw-Hill Education text, Marketing, 2e.

Profile Photo of Shane Hunt