students around a laptop

Marketing

Innovation in the classroom starts here! Scroll down for course materials that motivate students to succeed in Marketing.

Marketing

Innovation in the classroom starts here! Scroll down for course materials that motivate students to succeed in Marketing.

Marketing

Innovation in the classroom starts here! Scroll down for course materials that motivate students to succeed in Marketing.

Marketing

Innovation in the classroom starts here! Scroll down for course materials that motivate students to succeed in Marketing.

Connect Marketing

Helping students earn better grades and enabling instructors to use their time more effectively in lectures, Connect Marketing offers innovative study tools that drive students to master concepts and come to class prepared. Create assignments, monitor student progress, and spend class time with students applying and analyzing marketing concepts—all with Connect!



Connect Marketing Features

SmartBook

For instructors looking for more time to discuss current marketing events, the auto-graded SmartBook ensures foundational content coverage before students come to class. SmartBook personalizes content to meet each learner, maximizing the time students spend preparing for class while also drastically reducing the time instructors spend on class preparation and grading.

woman using a tablet

Application Exercises

Application Exercises like video cases, case analyses, and more challenge students to apply marketing concepts to real-life cases and scenarios. Students receive instant feedback and engage with content by making decisions, categorizing information, and organize information in time sequences, and are tasked with confirming understanding of key concepts.

interactive applications

Marketing Analytics

New Marketing Analytics Exercises (available for ©2018 Marketing Principles titles) help students analyze and use data to make decisions, engaging them with analytics tools and techniques related to each chapter’s topic.

Analytics Sample

Marketing Plan Prep

New auto-graded Marketing Plan Prep exercises in Connect (available for ©2018 Marketing Principles titles) use guided activities and examples to help students better understand the elements of a marketing plan.

Five new exercises are now available for ©2018 and newer Marketing Principles titles:

Business Mission & Objectives
SWOT Analysis
Identifying Opportunities
Implementing the Marketing Mix
Evaluating Performance using Marketing Metrics

Marketing Simulations

The Practice Marketing simulation provides an engaging way for instructors to help students see and apply the “Four Ps” of Marketing. This “virtual internship” puts students in the role of Marketing Manager for a backpacking company and helps them understand how elements of the marketing mix affect one another.

In addition to the full simulation, new Practice Marketing Mini-Sims will be available for use Fall 2017. These smaller assignments dig deeper into each aspect of the marketing mix. Contact your local McGraw-Hill representative for more information.

Mini-Sims

Case Studies

Discover the data-driven difference of Connect Marketing with these case study infographics.

Case Study - Monroe

Case Study - San Diego

Case Study - Virginia Tech

Author Blogs

Regularly updated author blogs provide instructors with a steady stream of current case summaries and articles for use in class.

New for Marketing Principles

Grewal/Levy’s Marketing, 6th edition, and Kerin/Hartley’s Marketing: The Core, 7th edition. Featuring SmartBook, NEW Marketing Plan Prep Exercises, iSeeit! animations, and more. Click on each image or here to view sample chapters from all Marketing Principles titles.

What's Next Podcast

Interested in “What’s Next?”

Listen to the podcast

featuring co-author Michael Levy.

Hunt Marketing, 2e

The NEW Hunt Marketing 2e eMagazine walks through 4 key program benefits:

  1. A totally UNIQUE career and personal brand focus

  2. Integration of key topics like global marketing, ethics, social media, and more

  3. Connect, with NEW Marketing Analytics and Marketing Plan Prep exercises!

  4. The right content for a one semester course (16 chapters)


Marketing Cover 2e Hunt

International Marketing, 17e by Cateora

International Marketing has long been the market leading pioneer in the field of international marketing. The new edition continues to meet the needs of students and addresses current global issues in the international market:

  • Increased coverage on global climate change and addresses how international marketing plays a part
  • Over 100+ new academic articles and their findings integrated throughout
  • Reflects all the important events and innovations to affect global business within recent years
  • New data, pictures, and exhibits

Three new cases:

  • Club Med for International Consumer Behavior
  • Gillette: The 11-Cent Razor, India, and Reverse Innovation
  • Kizone: Adidas Battles Allegations of Shrinking Responsibility for Workers

international-marketing-cover

Practice Marketing

A 3D, multiplayer, business strategy game, Practice Marketing enables students to put their marketing skills to the test in a fun and competitive, simulated environment. Within the game, students discover what it takes to be an effective marketing manager; using strategies learned in class, students must successfully launch a new product to market.

Practice Marketing is available within Connect or standalone at MHPractice.


Connect Marketing Titles

New! Grewal/Levy Marketing
6th Edition, By Dhruv Grewal and Michael Levy

New! Kerin/Hartley Marketing: The Core
7th Edition, By Roger Kerin and Steven Hartley

Kerin/Hartley Marketing
13th Edition, By Roger Kerin and Steven Hartley

Grewal/Levy M: Marketing
5th Edition, By Dhruv Grewal and Michael Levy

New! Hunt/Mello/Deitz Marketing
2nd Edition, By Shane Hunt and John Mello and George Deitz

Perreault/Cannon Essentials of Marketing
15th Edition, By William Perreault, Jr. and Joseph Cannon and E. Jerome McCarthy

New! Zeithaml/Bitner/Gremler Services Marketing: Integrating Customer Focus Across the Firm
7th Edition, By Valarie Zeithaml and Mary Jo Bitner and Dwayne Gremler

New! Hair/Celsi/Bush/Ortinau Essentials of Marketing Research
4th Edition, By Joseph Hair, Jr. and Mary Celsi and Robert Bush and David Ortinau

Marshall/Johnston Marketing Management
2nd Edition, By Greg Marshall and Mark Johnston

Cateora/Graham/Gilly International Marketing
17th Edition, By Philip Cateora and John Graham and Mary Gilly

Arens/Weigold Contemporary Advertising
15th Edition, By William Arens and Michael Weigold and Christian Arens

New! Arens/Weigold M: Advertising
3rd Edition, By Christian Arens and Michael Weigold

New! Belch/Belch Advertising and Promotion: An Integrated Marketing Communications Perspective
11th Edition, By George Belch and Michael Belch

Seeking Better Outcomes in Your Course?

Click on the CASE STUDY buttons below to discover how instructors across the country are achieving better outcomes.

Get answers to questions like:

  • How do I integrate Connect® into the course syllabus?

  • How do I maximize the impact of adaptive learning?

  • How can I use reports to intervene before a student gets off track?

  • How do I use Connect to grow active/applied learning?


All Case Studies

Get to Know Our Principles of Marketing Products!

McGraw-Hill Education offers more options in Principles of Marketing than anyone else. Click below to explore each title.

Principles of Marketing

You can flip your classroom.

Click the button below to view a podcast series hosted by Jeffrey L. Anderson and Larry Hess. Each podcast is less than five minutes and will provide you with tips and best practices for flipping your own classroom.

Podcast topics include:

  • What is the flipped classroom?
  • What does a flipped classroom look like?
  • How do I flip my classroom?
  • What are some best practices for flipping the classroom?
  • How do I flip my class today?



Flipping the Classroom logo

Register for a Free Online Workshop

Hosted by award-winning faculty from colleges and universities around the country, our digital workshops and webinars focus on winning classroom strategies, methods and the use of technology to drive student success in your class.



If you can't find a webinar that suits your schedule, request one that does!

Customization

Self-Service Customization

McGraw-Hill Create™ is a simple and easy-to-use online service allowing instructors to customize their own course books. Material can be pulled from different sources to create textbooks and eBooks tailored to your course.

Create a book, then download a PDF version in minutes, or receive a free review copy in just a few days!

McGraw-Hill Create

Full Integration


mcgraw-hill campus

McGraw-Hill Campus

Simple. Secure. Seamless.

McGraw-Hill Campus integrates all of your McGraw-Hill digital products with your school LMS for quick and easy access to best-in-class content and learning tools. Build an effective digital course, enroll students with ease and discover how powerful digital teaching can be.

McGraw-Hill Education and Blackboard - Best of both worlds

Blackboard Integration

Two LMS Integration Services = One Solution.

McGraw-Hill Higher Education offers two pathways for LMS integration. McGraw-Hill Campus enables seamless access from any LMS in use to all of our content and learning platforms. Blackboard customers may also leverage the McGraw-Hill Connect and Create building block specific to their LMS for the tightest integration available today for Connect and Create users.