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Connect Online Access for Practice Marketing Simulations
Connect Online Access for Practice Marketing Simulations

Connect Online Access for Practice Marketing Simulations, 2nd Edition

ISBN10: 126402925X | ISBN13: 9781264029259
By Dave McCool
© 2020

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* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

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Practice Marketing puts players in the role of a marketing decision maker for a small backpack company. Players research the market for backpacks and choose a promising market segment to target. Then they design a backpack with the goal of matching its style, attributes and special features to the preferences of that market segment. After setting an initial price for their backpacks, players select distribution channels, and coordinate an integrated communications strategy to build awareness for their products. The game includes a realistic marketplace in which individual players act as companies which compete against computer-controlled companies.  Players analyze sales results, collect competitive information and then refine their product, price, place and promotional strategies in order to maximize results and become a market leader. 

About the Author

Dave McCool

Dave McCool has been in the software industry for over 20 years. He co-founded Muzzy Lane Software in 2002 and serves as its President and CEO. Dave has played a key role in the design of Muzzy Lane's software and games. He led Muzzy Lane's very successful launch of the Making History Gaming Headquarters, an interactive website that allows Making History players to chat, share game mods, review and rate content, and post After Action Reports. Prior to Muzzy Lane Dave co-founded Aptis Communications, a VC funded developer of carrier- class networking products, in 1997. As Director of Software Dave built and ran a 25 person software group and was the architect of the Aptis software system. The company was sold to Nortel Networks in 1998 and went on to do more than $600 million dollars in revenue from its CVX product line.Dave began his career at Shiva Corporation, a developer of network-based peripherals, in 1987 as the 3rd employee. During his 10 years at Shiva he rose from Software Engineer to Business Unit Manager, also playing key software design and management roles along the way. Shiva went public in a very successful IPO in 1994. Dave graduated from MIT in 1987 with a BS in Electrical Engineering and Computer Science.

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