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Connect Online Access for Practice Marketing Simulations, 2nd Edition
ISBN10: 126402925X | ISBN13: 9781264029259
© 2020
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Practice Marketing puts players in the role of a marketing decision maker for a small backpack company. Players research the market for backpacks and choose a promising market segment to target. Then they design a backpack with the goal of matching its style, attributes and special features to the preferences of that market segment. After setting an initial price for their backpacks, players select distribution channels, and coordinate an integrated communications strategy to build awareness for their products. The game includes a realistic marketplace in which individual players act as companies which compete against computer-controlled companies. Players analyze sales results, collect competitive information and then refine their product, price, place and promotional strategies in order to maximize results and become a market leader.
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