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The free, fast way to learn Marketing Principles Created by experts and compatible with your Marketing Principles textbook by Pearson, Cengage, OpenStax, or McGraw Hill. Get the time-saving, bite-sized study app for your course today.

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What's in your Title?

Every chapter is simplified and ready for you to learn. Get quizzes, video lessons, practice problems, chapter summaries, flash cards and more!  

Chapter 1

Introduction to Marketing

Chapter 2

Developing Marketing Strategies

Chapter 3

Marketing Environment

Chapter 4

Ethical and Social Responsibility in Marketing

Chapter 5

Consumer Behavior

Chapter 6

Business-to-Business Marketing

Chapter 7

Global Consumers and Markets

Chapter 8

Marketing Research

Chapter 9

Market Segmentation, Targeting, and Positioning

Chapter 10

Services Marketing

Chapter 11

Marketing Channels and Supply Chains

Chapter 12

Implementing Interactive and Multichannel Marketing

Chapter 13

Social Media and Mobile Marketing

Chapter 14

Integrated Marketing Communications and Direct Marketing

Chapter 15

The Strategic Marketing Process

The universe of knowledge… simplified

A study app that gets straight to the point.

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Quizzes, short videos, and chapter summaries. 

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