Home Marketing Marketing Principles

The free, fast way to learn Marketing Principles Created by experts and compatible with your Marketing Principles textbook by Pearson, Cengage, OpenStax, or McGraw Hill. Get the time-saving, bite-sized study app for your course today.

Marketing Principles Sharpen cover Marketing Principles Sharpen cover Marketing Principles Sharpen cover Marketing Principles Sharpen cover

What's in your Title?

Every chapter is simplified and ready for you to learn. Get quizzes, video lessons, practice problems, chapter summaries, flash cards and more!  

Chapter 1 Introduction to Marketing

Chapter 2 Developing Marketing Strategies

Chapter 3 Marketing Environment

Chapter 4 Ethical and Social Responsibility in Marketing

Chapter 5 Consumer Behavior

Chapter 6 Business-to-Business Marketing

Chapter 7 Global Consumers and Markets

Chapter 8 Marketing Research

Chapter 9 Market Segmentation, Targeting, and Positioning

Chapter 10 Services Marketing

Chapter 11 Marketing Channels and Supply Chains

Chapter 12 Implementing Interactive and Multichannel Marketing

Chapter 13 Social Media and Mobile Marketing

Chapter 14 Integrated Marketing Communications and Direct Marketing

Chapter 15 The Strategic Marketing Process

The universe of knowledge… simplified

A study app that gets straight to the point.

Learn iconLearn

Quizzes, short videos, and chapter summaries. 

Learn iconLearn

Quizzes, short videos, and chapter summaries. 

Learn iconPrep

Flash cards and practice problems.

Learn iconPrep

Flash cards and practice problems.

track iconTrack

Track your progress and improve.

track iconTrack

Track your progress and improve your learning outcomes.

I like Sharpen because it helps me know what to focus on. The videos are easy to understand, and the quizzes help me feel prepared.

– Natalie M.

Follow Us

©2022 Sharpen. All Rights Reserved.