Home Marketing Marketing

The fastest way to learn Marketing Authors: Shane Hunt and John Mello and George Deitz

Marketing cover Marketing cover Marketing cover Marketing cover

What's in your Title?

Every chapter is simplified and ready for you to learn. Get quizzes, video lessons, practice problems, chapter summaries, flash cards and more!  

Authors: Shane Hunt and John Mello and George Deitz

ISBN13: 9781260088878, ©2021

Chapter 1

Why Marketing Matters to You?

Chapter 2

Strategic Planning

Chapter 3

The Global Environment

Chapter 4

Consumer Behavior

Chapter 5

Marketing Research

Chapter 6

Product Development

Chapter 7

Segmentation, Targeting, and Positioning

Chapter 8

Promotional Strategies

Chapter 9

Personal Selling

Chapter 10

Supply Chain and Logistics Management

Chapter 11

Pricing

Chapter 12

Retailing

Chapter 13

Digital and Social Media Marketing

Chapter 14

Branding

Chapter 15

Customer Relationship Management

Chapter 16

Social Responsibility and Sustainability

The universe of knowledge… simplified

A study app that gets straight to the point.

Learn iconLearn

Quizzes, short videos, and chapter summaries. 

Learn iconLearn

Quizzes, short videos, and chapter summaries. 

Learn iconPrep

Flash cards and practice problems.

Learn iconPrep

Flash cards and practice problems.

track iconTrack

Track your progress and improve.

track iconTrack

Track your progress and improve your learning outcomes.

I like Sharpen because it helps me know what to focus on. The videos are easy to understand, and the quizzes help me feel prepared.

– Natalie M.

Follow Us

©2022 Sharpen. All Rights Reserved.