Home Marketing M: Marketing

The fastest way to learn M: Marketing Authors: Dhruv Grewal and Michael Levy

Name: M: Marketing
Brand: Sharpen Study App

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Authors: Dhruv Grewal and Michael Levy

Chapter 1

Overview of Marketing

Chapter 2

Developing Marketing Strategies and a Marketing Plan

Chapter 3

Digital Marketing: Online, Social, and Mobile

Chapter 4

Conscious Marketing, Corporate Social Responsibility, and Ethics

Chapter 5

Analyzing The Marketing Environment

Chapter 6

Consumer Behavior

Chapter 7

Business-to-Business Marketing

Chapter 8

Global Marketing

Chapter 9

Segmentation, Targeting, and Positioning

Chapter 10

Marketing Research and Analytics

Chapter 11

Product, Branding, and Packaging Decisions

Chapter 12

Developing New Products

Chapter 13

Services: The Intangible Product

Chapter 14

Pricing Concepts for Capturing Value

Chapter 15

Supply Chain and Channel Management

Chapter 16

Retailing and Omnichannel Marketing

Chapter 17

Integrated Marketing Communications

Chapter 18

Advertising, Public Relations, and Sales Promotions

Chapter 19

Personal Selling and Sales Management

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Captions

Sound on or off, you'll get the info you need. 

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Text Size

Text too small? Customize it. 

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Dark Mode

Make it easy on your eyes at night.

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Voice Control

Use your voice instead of hands.

screenshot of app

Speak Screen

Have the text read aloud to you.

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Edition 8,	ISBN: 9781264131181,	©2023
Edition 7,	ISBN: 9781260260359,	©2021