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Authors: William Nickels and James McHugh and Susan McHugh
Chapter 1 Exploring the Business Environment and Economics
Chapter 2 Doing Business in Global Markets
Chapter 3 Demanding Ethical and Socially Responsible Behavior
Chapter 4 How to Form a Business
Chapter 5 Entrepreneurship and Starting a Small Business
Chapter 6 Management and Leadership
Chapter 7 Structuring Organizations for Today's Challenges
Chapter 8 Production and Operations Management
Chapter 9 Motivating Employees
Chapter 10 Human Resource Management: Finding and Keeping the Best Employees
Chapter 11 Marketing: Helping Buyers Buy
Chapter 12 Managing the Marketing Mix: Product, Price, Place, and Promotion
Chapter 13 Using Technology to Manage Information
Chapter 14 Understanding Accounting and Financial Information
Chapter 15 Financial Management
Chapter 16 Money, Financial Institutions, and the Federal Reserve
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