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The fastest way to learn Understanding Business: The Core Authors: William Nickels and James McHugh and Susan McHugh

Understanding Business: The Core cover

Understanding Business: The Core cover

Understanding Business: The Core cover

Understanding Business: The Core cover

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Every chapter is simplified and ready for you to learn. Get quizzes, video lessons, practice problems, chapter summaries, flash cards and more!  

Authors: William Nickels and James McHugh and Susan McHugh

ISBN13: 9781264059591, ©2021

Chapter 1

Exploring the Business Environment and Economics

Chapter 2

Doing Business in Global Markets

Chapter 3

Demanding Ethical and Socially Responsible Behavior

Chapter 4

How to Form a Business

Chapter 5

Entrepreneurship and Starting a Small Business

Chapter 6

Management and Leadership

Chapter 7

Structuring Organizations for Today’s Challenges

Chapter 8

Production and Operations Management

Chapter 9

Motivating Employees

Chapter 10

Human Resource Management: Finding and Keeping the Best Employees

Chapter 11

Marketing: Helping Buyers Buy

Chapter 12

Managing the Marketing Mix: Product, Price, Place, and Promotion

Chapter 13

Using Technology to Manage Information

Chapter 14

Understanding Accounting and Financial Information

Chapter 15

Financial Management

Chapter 16

Money, Financial Institutions, and the Federal Reserve

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