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McGraw-Hill Acquires Equity Stake in Area9, Longtime Partner in the Development of Adaptive Learning Technologies

Investment strengthens McGraw-Hill's leadership in adaptive learning, a major growth area in education

NEW YORK, Jan. 24, 2013 /PRNewswire/ -- McGraw-Hill today announced a deal to acquire a 20 percent equity stake in Area9 Aps, the Denmark-based adaptive learning company. The move strengthens McGraw-Hill's position as the leader in personalized learning through adaptive technology. Terms of the investment were not disclosed.

McGraw-Hill's equity investment in Area9 marks the culmination of a longstanding relationship between the two companies. Since 2007, McGraw-Hill and Area9 have worked together to develop products that deliver personalized learning experiences by using adaptive technology to continually assess students' knowledge and skill levels and design study paths that bolster students' understanding in the areas where they need to improve the most. By allowing students to focus their outside-of-class study time on the topics and concepts that are most challenging to them, McGraw-Hill's adaptive solutions have been shown to help students study more efficiently, develop greater proficiency and earn better grades. As part of the agreement, McGraw-Hill and Area9 will work together to develop new adaptive learning products, both within and outside the higher education market.

The result of the companies' first collaboration, McGraw-Hill LearnSmart®, immediately became the leading adaptive study tool in higher education upon its release in 2009. Recently, the number of products built on the LearnSmart technology has expanded: At the recent Consumer Electronics Show in Las Vegas, McGraw-Hill announced the launch of the LearnSmart Advantage™ suite of adaptive learning products, which it developed in conjunction with Area9. The LearnSmart Advantage suite includes SmartBook™, the world's first-ever adaptive e-book.

"At McGraw-Hill, we have a passion for teaching and learning, and we believe that delivering personalized experiences through adaptive technology is a key ingredient to teaching and learning success," said Brian Kibby, president of McGraw-Hill Higher Education. "Through our investment in Area9, we're working to create more deeply integrated teaching and learning experiences that we see as a central element in the future of education."

Founded in 2006 by Dr. Ulrik Juul Christensen, Area9 develops technologies that fix the gaps in helping people learn with the goal of finding a better way of delivering training and education. Area9's roots trace back to the early 1990s, when at the Danish Institute for Medical Simulation Dr. Christensen began to see how adaptive technology could improve the inefficiencies in medical training. Through years of research and development, Dr. Christensen and Area9 realized that adaptive technologies could be developed to make learning more effective and efficient for students everywhere.

"Personalization is the holy grail of education," said Dr. Christensen. "Through our work with McGraw-Hill, we've developed some of the most exciting technologies in the world in an effort to improve student performance by making learning more efficient. These technologies are already impacting how students learn and retain knowledge, and now, as we deepen our relationship with McGraw-Hill, I'm excited for the possibilities offered by building on these technologies - and creating new ones."

McGraw Hill
McGraw Hill is a leading global education company that partners with millions of educators, learners and professionals around the world. Recognizing their diverse needs, we build trusted content, flexible tools and powerful digital platforms to help them achieve success on their own terms. Through our commitment to equity, accessibility and inclusion, we foster a culture of belonging that respects and reflects the diversity of the communities, learners and educators we serve. McGraw Hill has over 30 offices across North America, Asia, Australia, Europe, the Middle East and South America, and makes its learning solutions for PreK-12, higher education, professionals and others available in more than 80 languages. Visit us at or find us on Facebook, Instagram, LinkedIn, or Twitter.

Tyler Reed
McGraw Hill
(914) 512-4853