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busuu launches busuu PRO, the language learning solution for schools, universities and companies

McGraw-Hill to market and distribute busuu PRO to B2B customers around the world


Tags: Article, Learning Science, Education Technology, Product Update, Higher Education

NEW YORK, LONDON (MAY 19th, 2016) -- busuu today announced the launch of a new language learning platform busuu PRO for schools, universities and companies. This platform allows organizations to get access to busuu’s award winning premium language courses and measure students progress over time.  Instructors are able to create classrooms, invite students, access the full busuu curriculum and follow their progress within an interactive dashboard.

McGraw-Hill, a learning science company, has exclusive global distribution rights to market busuu PRO to its existing and new academic and enterprise B2B customers.

More information about busuu PRO is available here: https://pro.busuu.com

One of the biggest challenges in traditional language learning is to keep students motivated and to provide practice opportunities with real native speakers. This is especially true for emerging markets where native English instructors are scarce. busuu PRO solves this problem by giving students access to highly engaging language courses in 12 different languages and provides students with the opportunity to practice their language skills with over 60 million native speakers from the global busuu community.

The new busuu PRO platform enables organizations to either enhance existing offline classes with busuu’s web/mobile courses or to create a completely new and scalable language learning solution for an unlimited number of users with just a few clicks. With busuu PRO, students and employees can practice on their own time and on the go even when traveling by using the app in offline mode. Features like the vocabulary trainer, enhanced grammar units and instruction in the four skills (reading, writing, listening and speaking) help students become fluent faster.

“We are excited to be able to offer busuu’s new platform to McGraw-Hill's customers,” said Mark Dorman, president of McGraw-Hill's International & Professional Group. “The new tools available in busuu PRO make the platform even more powerful for organizations that provide language learning courses.”

“We are excited to bring our popular language learning platform already used by 60 million users around the world to institutional clients,” added Bernhard Niesner, CEO of busuu. “The excellent reputation of McGraw-Hill in the institutional world will help to accelerate our global distribution into this new channel.”

Founded in 2008, busuu has over 60 million users and has been adding as many as 100,000 users each day.  The product has a strong market presence in Brazil, Russia, China, Turkey, Germany and the U.S. The company offers free and paid audio-visual language courses for 12 languages and includes direct interaction with native speakers around the world.

McGraw Hill
McGraw Hill is a leading global education company that partners with millions of educators, learners and professionals around the world. Recognizing their diverse needs, we build trusted content, flexible tools and powerful digital platforms to help them achieve success on their own terms. Through our commitment to equity, accessibility and inclusion, we foster a culture of belonging that respects and reflects the diversity of the communities, learners and educators we serve. McGraw Hill has over 30 offices across North America, Asia, Australia, Europe, the Middle East and South America, and makes its learning solutions for PreK-12, higher education, professionals and others available in more than 80 languages. Visit us at mheducation.com or find us on Facebook, Instagram, LinkedIn, or Twitter.

About busuu

busuu was founded with the goal to empower everyone in the world to learn a new language. The company is committed to revolutionize the language learning process with the use of technology. With over 60 million users and 12 languages to study, busuu’s digital learning apps are globally leading. busuu has received several awards such as “Best Education Startup in Europe” and was named as “Best Google Play App 2015.” The company is named after the language of Busuu in Cameroon, spoken by only eight people.

Website: https://pro.busuu.com
Free access can be requested under press@busuu.com

Contact
Tyler Reed
McGraw Hill
(914) 512-4853
tyler.reed@mheducation.com