What to Say When Things Get Tough: Business Communication Strategies for Winning People Over When They're Angry, Worried and Suspicious of Everything You Say
1st EditionCopyright: 2013
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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Program Details
Preface ix
Acknowledgments xv
Introduction xvii
1 The Science Behind the Art 1
2 Laying the Foundation 11
3 The Lost Art of Storytelling 33
4 Real vs. Perceived Risk, or Why We Drive 49
5 The CODE for Trust and Credibility 73
6 Nonverbal Messages and Their Impact on the Code 95
7 The Credibility Gender Gap 123
8 Mastering the Media 137
9 Avoiding and Escaping Traps 163
10 The CAN Response 183
Conclusion 201
Recommended Reading 211
Works Cited 213
Index 217
Preface ix
Acknowledgments xv
Introduction xvii
1 The Science Behind the Art 1
2 Laying the Foundation 11
3 The Lost Art of Storytelling 33
4 Real vs. Perceived Risk, or Why We Drive 49
5 The CODE for Trust and Credibility 73
6 Nonverbal Messages and Their Impact on the Code 95
7 The Credibility Gender Gap 123
8 Mastering the Media 137
9 Avoiding and Escaping Traps 163
10 The CAN Response 183
Conclusion 201
Recommended Reading 211
Works Cited 213
Index 217
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