What to Say When Things Get Tough: Business Communication Strategies for Winning People Over When They're Angry, Worried and Suspicious of Everything You Say https://www.mheducation.com/cover-images/Jpeg_250-high/0071806431.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png
Table of Contents

Interested in seeing the entire table of contents?

Program Details

Preface ix
Acknowledgments xv
Introduction xvii
1 The Science Behind the Art 1
2 Laying the Foundation 11
3 The Lost Art of Storytelling 33
4 Real vs. Perceived Risk, or Why We Drive 49
5 The CODE for Trust and Credibility 73
6 Nonverbal Messages and Their Impact on the Code 95
7 The Credibility Gender Gap 123
8 Mastering the Media 137
9 Avoiding and Escaping Traps 163
10 The CAN Response 183
Conclusion 201
Recommended Reading 211
Works Cited 213
Index 217