What to Say When Things Get Tough: Business Communication Strategies for Winning People Over When They're Angry, Worried and Suspicious of Everything You Say https://www.mheducation.com/cover-images/Jpeg_250-high/0071806431.jpeg
What to Say When Things Get Tough: Business Communication Strategies for Winning People Over When They're Angry, Worried and Suspicious of Everything You Say

What to Say When Things Get Tough: Business Communication Strategies for Winning People Over When They're Angry, Worried and Suspicious of Everything You Say

1st Edition
By Leonard Greenberger
Copyright: 2013

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ISBN10: 0071806431 | ISBN13: 9780071806435

$20.00

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Contents
Preface ix
Acknowledgments xv
Introduction xvii
1 The Science Behind the Art 1
2 Laying the Foundation 11
3 The Lost Art of Storytelling 33
4 Real vs. Perceived Risk, or Why We Drive 49
5 The CODE for Trust and Credibility 73
6 Nonverbal Messages and Their Impact on the Code 95
7 The Credibility Gender Gap 123
8 Mastering the Media 137
9 Avoiding and Escaping Traps 163
10 The CAN Response 183
Conclusion 201
Recommended Reading 211
Works Cited 213
Index 217