

Understanding Corporate Annual Reports, 7th Edition
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* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Instructor Details
In this project the student obtains and analyzes an annual report from a publicly traded corporation. Activities include: identifying corporate operations, gaining familiarity with the financial data presentation, recognizing trends, calculating ratios, and performing industry and primary competitor comparisons. This project takes approximately 8 to 20 hours to complete (average 10 hours).
Purpose of this Project
Getting Started
Instructions
Getting Acquainted with the Annual Report
General Information
Internet Information
The Primary Financial Statements
Income Statement
Balance Sheet
Cash Flow Statement
Statement of Changes in Stockholders' Equity
Notes and Supporting Schedules to the Financial Statements
Report of the Independent Accountants
Ratio Analysis
Analysis of Profitability
Analysis of Liquidity
Analysis of Solvency
Industry or Competitor Comparisons
Making Decisions Based on the Annual Report
Appendix A – Obtaining Annual Financial Data
Appendix B – Obtaining Data for Industry Comparisons
Appendix C – Financial Analysis Using Excel
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